And we're back. Seeking Wisdom is back, better than ever. The universe is only six-star

podcast here with the young, young, young nephew, Adam Schoenfeld, otherwise aka known as the Young

and The Last Jedi. Adam, what are we talking about today?

Today we're going forward in what you wish you knew when you were younger,

and this one's on psychology.

And you say, study it and restudy it.

And you've got a lot to stay on psychology.

An endless amount on psychology.

Boom.

But let's go all the way back in time. There was a point in time

not too long ago that I didn't care about psychology. I didn't know anything about psychology aside from

the few classes that I took in college. And I really didn't understand the importance of it.

But back then, I was the young, young, young, D.C., youngest Jedi. And I really, you know,

came from a background that was focused on building products, being an engineer, being super

logical, and ones and zeros. And so, like, I didn't really understand a couple of things. I

didn't understand the importance of people.

And now, you know, I always say like, now I say it's 99% people and 1% everything else,

1% being the product, the process, to go to market, the strategy, all that kind of stuff. Because it's the people part that's actually the difficult part and the part that continues

to evolve and continues to get and become more and more difficult over time as you scale

because it's the human dimension. And so like it took me a long time to figure that out. And I kind of

stumbled my way into it and really came from, you know, wanting to understand marketing. And even

though I had built marketing and sales software for a long time and

...