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The Foundr Podcast with Nathan Chan

160: The Not-So Obvious, But Ridiculously Successful Strategy on Building a Business with Brian Clark of Copyblogger

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 10 August 2017

⏱️ 54 minutes

🧾️ Download transcript

Summary

"The truth is I didn't like working for somebody else." Most entrepreneurs start their own business because they want to take charge of their own destiny, and for Brian Clark, the CEO and founder of Rainmaker Digital, Copyblogger, StudioPress, and the Rainmaker Platform, his story doesn't start off any different. It doesn't matter if you haven't heard of Clark before, but if you've been anywhere near the startup space in the past 15 years or so, you've undoubtedly felt his influence. With his first successful business he stuck with what he knew, taking his four years of experience in law and starting his own small law firm. He quickly set himself apart from the rest of the competition with his natural marketing instincts and his ability to build an audience. "What most young attorneys can't do is develop clients, and I figured out how to do that. And in that moment an entrepreneur was born. I was just so amazed that I could develop a business by myself with just an email newsletter. No one understood what I was doing at the time, they thought I was crazy, but it worked!" Clark says. A few years, and a couple more businesses later, Clark began working on a small blog that would come to be known as Copyblogger, one of the most influential content marketing blogs in the industry. Some of the world's top content marketers can fondly remember turning to Copyblogger early in their careers to learn how to write better headlines and become better writers. Clark helped blaze the trail for this new style of marketing, and to this day, he's still pushing the boundaries of what is possible. While most people are still trying to figure out whether to focus on building the perfect product or growing their audience, Clark has devised a strategy that's allowed him to do both at the same time, all while growing his multiple businesses at warp speed. It should really come as no surprise that, here at Foundr, much of our own business model and content marketing efforts have been directly inspired by Clark and his successes. This is why we're very excited to present to you this eye-opening interview with the one and only Brian Clark. In this episode you will learn: The chicken or the egg? Settling the startup debate between which comes first: building the perfect product or building your audience What are you good at? How Clark finds co-founders who complement his strengths and weaknesses The unique business model of combining content, SaaS, digital and physical products for maximum profit Clark's step-by-step instructions on how to build the perfect product Why people aren't paying attention to your brand and what you can do about it & so much more!

Transcript

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0:00.0

This is episode number 160 with Brian Clark of the Founder Podcast.

0:06.9

What you need is thirst. You need to be a thirsty human. Who is intent I'm learning. It's a really

0:13.5

fascinating exploration of human potential. Now. The founder podcast. Even the greatest entrepreneurs had help. If you want to... The Founder Podcast.

0:24.1

Even the greatest entrepreneurs had help.

0:29.4

If you want to learn from the most successful founders on the planet, you are in the right place.

0:36.7

Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.

0:39.1

Learn from the greatest minds in business today with interviews hosted by Nathan Chan. This is not your average entrepreneur podcast,

0:45.0

the founder podcast. Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let

0:58.5

you know that our goal at founder is to help entrepreneurs succeed however we can by giving

1:04.2

away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,

1:10.3

you name it. We put out so much content to help you.

1:13.5

And another interesting project that we're working on right now is partnering with world-class

1:18.3

founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial

1:24.3

skills like negotiation, finance, e-commerce, and so much more.

1:30.6

So if you'd like to get access to these free trainings with founders like this, which is

1:36.0

100% free, just go to founder.com forward slash free.

1:40.8

Okay, so now let's talk about today's episode.

1:47.0

Hello and welcome to another episode of the founder podcast. My name's Nathan Chan and I'm coming to you live from hometown, Melbourne, Australia.

1:53.3

I hope you have a fantastic day wherever you are around the world and whatever you're up to.

1:57.1

I know some of you guys listen to the podcast while you're on the way to the office,

2:01.8

uh, while you're working out, going for a walk or even if you're, uh, just working away,

2:07.0

have it running in the background. But I just want to say, thank you so much for taking the time

...

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