Focus on what you are excellent at or you can become excellent at.

Not what you're just good at because people don't want to pay for just good.

We want to pay for excellence.

What would you bring to the table that's not

currently out there? What do people need? Where is there a gap? Look at the

products that you currently use too. Look around your house, look around what you use every day, and ask yourself

what's missing, what's needed.

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your

Side Hustle from Passion Project to profitable business and I'm your host

Nakela Matthew Zocome. So let's get started.

Hey, hey guys, welcome, welcome back to episode two of the Side Hustle series. In this episode, I am talking about how to lay the foundation of your business when it is still a side hustle.

Yes, still a side hustle, but we're setting up this business.

Now to be honest, this episode took me a bit longer to outline.

It took me incredibly long to outline actually because I felt this pressure to have a super buttoned up approach to laying the foundation of your business.

When the reality is when I started my side hustle, I didn't read business plan books and I didn't follow a business plan template to get started.

I just started and started to figure things out as I went along.

And that's not to say I didn't consult, research, learn, and I'm going to talk to you about that process as I get into the

steps, but I did not go through a by-the-book process. I just did what I

encouraged everyone to do in the last episode, which is to push past your fear and start

exploring my interests.

So I know that some people expect me to talk about business plans and such, but that would not

be authentic to how I personally

...