4.9 • 4.9K Ratings
🗓️ 18 May 2017
⏱️ 53 minutes
🧾️ Download transcript
Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today.
If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions than I did, the overall message you should take away is the same: You need to be intentional and strategic about every part of your site.
For example, deciding what to feature on the homepage will influence so many other things like navigation, the sitemap, overall user experience, and ultimately, conversions.
(If you simply don’t have the bandwidth to take on this kind of project right now, listen to this episode as a resource you can use when you’re ready (make sure to download the freebie and save it to your computer!).
Here’s how the episode breaks down:
Part 1—Planning: Learn some of the questions you MUST have answers to before you even think about development.
Part 2—The Map: Why you have to plot out every page (and I walk you through why my homepage is laid out the way it is).
Part 3—The Miscues: My five biggest flops, like not including my team in the process. Yeah. Smooth move, Amy.
Part 4—Your Decision: Find out the elements my designer, Jessica, says you must have for success.
PLUS, don’t forget to download the 10 Essential Elements for Your Website freebie. It’ll save you some headaches, I promise!
One last thing—if you can, go to my website’s homepage (amyporterfield.com) as you listen so you can see some of the elements I talk about during the episode.
Click on a timestamp to play from that location
0:00.0 | You're listening to the online marketing-made Easy Podcast episode, number 160. |
0:07.0 | Welcome to the online marketing-made Easy Podcast. Business advice so easy, you'll feel like you're cheating. |
0:14.0 | And now your host, Amy Porterfield. |
0:18.0 | Welcome back to another episode of the online marketing-made Easy Podcast. I'm your host, Amy Porterfield. |
0:32.0 | And if you are a regular listener of this podcast, then you already know that I tend to share the good, bad, and ugly of building an online business. |
0:43.0 | And I gotta be honest, sharing the good stuff is easy. When I do a million dollar online marketing launch, or I have a really cool Facebook ad strategy that's working, or I have an awesome list building or webinar secret that I've been using in my business and I get to share with you, well that's always a good day. |
1:00.0 | But I also need to be real and honest and gritty with you about the mistakes I make along the way. |
1:06.0 | I don't mean the mistakes I made in my first or second year of building the business. I mean the mistakes I make all along the way. |
1:13.0 | And I made a really big mistake over the last year that I want to share with you. It involved building my brand new website. |
1:23.0 | So let's start with the good news. The good news is I have a brand new website. I've rebranded myself. It's absolutely beautiful. |
1:31.0 | The navigation is fantastic. It's streamlined. It converts well. I've gotten so much great feedback. The website is stellar. So I couldn't be more pleased with the end result. |
1:42.0 | However, the road to get there was really, really messy. And that's what I want to talk to you about today. |
1:50.0 | I want to talk to you about the fact that getting this new website redesigned up and running took about a year. |
1:57.0 | And I'm going to guess it could have took about four to six months max if we did it right probably four months if I'm being really, really honest. |
2:05.0 | So why did it take a year? Well, I'm going to walk you through five of the biggest mistakes I made over the last year redesigning this website. |
2:14.0 | And I think that some of these mistakes you're going to be intimately connected to. You're going to totally get it. Understand why I made this mistake. |
2:22.0 | But the most important part is that you can skip these mistakes when you redesign your website. |
2:29.0 | You can totally pass them all up knowing that they're there, but you know how to navigate around them. |
2:38.0 | So it's not going to be part of your story as it is part of mine. So that's my goal. But before we actually get into all of that, I do want to share with you the process we went through. |
2:47.0 | We could have definitely tightened it up, but we definitely did take the right steps to get the site redesigned. |
2:53.0 | So I want to share with you the process. And then I want to share with you the mistakes as to why that process took way too long. |
3:01.0 | So I've got a lot of stuff to cover. So in a nutshell, today I thought I would share some of the adventures and misadventures of putting the new website together. |
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