#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 22 May 2018
⏱️ 57 minutes
🧾️ Download transcript
Summary
Creating your own clothing line isn't for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it.
It takes an eye for fashion, style, fit, and body types for a clothing line to be successful. As well as loyal retailers, copyright knowledge, and a grounded idea of what your customers want.
For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Hey guys, welcome back to Boutique Chat. You're listening to episode number 16 with a woman who is a definite go-getter in this industry. |
| 0:07.0 | Get ready to meet the CEO and founder of Buddy Love Clothing, Grayson DeFonzo. |
| 0:16.0 | Let's talk about your business, strategy, and the juicy details of what actually works, from |
| 0:21.9 | mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:27.0 | How do we scale your company and do it with the balance and the happiness that we all |
| 0:30.9 | seek? |
| 0:31.9 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:35.7 | I'm your host, Ashley Alderson from the boutique |
| 0:37.8 | hub, and I can't wait to chat. |
| 0:50.8 | Hey guys, welcome back to the show this week. I can't wait to have this conversation with you because I think it's so important for both boutique owners and those of you who are budding wholesale brands and designers listening to the show, things that we need to talk about. So we all know that the wholesale industry today is changing and it's changing fast from what used to be dominated by traveling reps and |
| 1:12.2 | multi-line reps and showrooms and also strictly apparel market booth use and setup today is now |
| 1:19.5 | intermixed with e-commerce and direct-to-consumer sales and wholesale marketplaces there are so many |
| 1:25.9 | ways for brands and designers who have their own lines |
| 1:29.7 | to market their product, not just to consumers, but to boutique owners. And then they also have |
| 1:35.9 | that big question, are they also going to go for the big box stores? So today we're going to have a |
| 1:41.6 | conversation just about this marketplace and how it's changing. |
| 1:45.2 | And we're going to do it with one brand who's managed to burst onto this scene and transition from a showroom owner to creating her very own unique wholesale line as colorful and as exciting as the Caribbean. |
| 1:58.1 | You got to hear this story. |
| 1:59.6 | Buddy Love and their founder, Grace and DeFonzo, |
| 2:01.9 | started from a need and a want to truly build something that her boutique clients would love. |
| 2:07.7 | She wanted something different that hadn't been done before in this marketplace. |
| 2:12.0 | So she began to create bold, flowy fabrics, bold prints, unique textures, and unique color combinations, |
... |
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