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Marketing School - Digital Marketing and Online Marketing Tips

#16: Creating Great Links that Boost Your Website's Ranking

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 16 August 2016

⏱️ 13 minutes

🧾️ Download transcript

Summary

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics 02:55 – Do-follow links vs. no-follow links 03:50 – Study by Moz: The effects of links and where you’re linking from 04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content 05:30 – Links that can’t be easily manipulated are much more powerful. 06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump 07:00 – Stay consistent with your speed as you build links. 07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links 08:30 – Getting links from high-ranked sites by using the same keywords 09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links 10:20 – All the sites are boosting each other up 10:45 – Apply this tactic in a “white hat” way. 11:30 – Check out tomorrow’s episode! 3 Key Points: Not all links are created equal—look for domain authority and relevancy. Use links that can’t be easily manipulated. Stay consistent with the number of links you are adding throughout the life of your website. Resources Mentioned: Study by Moz: An article that discusses the effects of links from different sources Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.6

with your instructors Neil Patel and Eric Sue.

0:19.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:57.0

Everyone welcome to another edition of Marketing School. I'm your host Eric Sue.

0:58.0

And I'm Neil Patel.

1:00.0

And today we're going to be talking about what goes into a great link.

1:04.8

So Neil, why don't you kick things off?

1:06.6

Yeah, so as we talked about in previous episodes, the more people linking to you, the better

1:12.1

you're going to rank. and Google's even stated it.

1:14.0

It's one of the most important factors when it comes to search rankings.

1:18.5

But every link is not the same. As Eric mentioned in a previous example,

1:24.3

if someone's voting for you, think of links

1:26.5

like the presidential election.

1:28.2

If President Obama says, hey, you should vote for this candidate.

...

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