Advanced Offer Stacking.

How to.

The amount of money you make is directly proportional to the amount of goodwill you have multiplied by the amount of offers you make.

Frank Kern, timeless copywriter and marketer.

Before we dive into this, there's one strong warning I must make.

Adding more offers and services is a fast track to adding operational complexity.

That makes business hard.

If you're looking at your own business, you want to look at things that you can do to add revenue that add little to no

cost, time, money, or complexity. If something is going to add complexity, it had better be worth it,

lots of profit or very little cost. Keep that ratio high. I think of a conversion process like an

accommodating resistance exercise. What that means is that

in exercise physiology, the perfect rep is repetition of exercise that maximally match your ability

to generate force every point in an exercise and, with each repetition, you should get proportionally

lighter so that you're always 100% effort at all times. This allows you to work a muscle more

efficiently, gaining strength and muscle faster. For example, you're much stronger at the top of a squat than you are at the bottom. This is why experience lifters add bands and change to their barbells to get it to be harder at the top where they're strongest and lessens at the bottom where they're weakest. To date, there is no machine or apparatus that does this perfectly, but understanding the concept is how I think about selling. I want to match my ticket price and value

perfectly with the buying ability and desire of each customer without increasing the complexity

in my business. This is where the creative fund begins. Identify adjacent customer needs and

opportunities. First, I look at all the revenue streams of customer as buying that are related

to the core desires I'm solving, power, money, beauty, weight loss, etc. Then I see if I can create affiliate relationships or relationship where another business owner pays you to send them customers. Or if I can add it in with little to no operations, I'll do that. Adding in a sales consult to sell physical products is an example where the only added complexity is a meeting with the customer. That is usually worth the cost of making lots more money per customer.

Here's what the quote, need streams look like before and after they've been turned into

revenue opportunities.

So with the old model, a customer comes to you to solve this large problem and only pays you

...