159: You Don’t Need To Niche Down To Succeed. Here’s Why.

She Means Business Show

Carrie Green

Womenledbusiness, Femaleceo, Entrepreneurship, Womanceo, Business, Femaleentrepreneur, Businesswomen, Womeninbusiness, Marketing, Womenentrepreneur, Womanentrepreneur

4.9 • 628 Ratings

🗓️ 3 May 2022

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

So many entrepreneurs get stuck thinking they must niche down and target the smallest possible audience in order to be successful.

While it’s important to get clear on who it is you want to serve and who would be your ideal audience, we put too much pressure on ourselves to have it all figured out.

So in this episode I want to share with you why you don’t actually need to niche down to be successful, and what to focus on instead.

You don’t have to have everything perfectly figured out, but if you’d love some help getting more clarity around your vision and your ideas, I have a free workbook that will help you out!

It’s called Uncover Your Winning Business Idea and you can click below to download a free copy here.

Transcript

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0:00.0	You are the expert of you and your dreams and your ideas and what you want to build.
0:06.5	No one else. The more you can tune in and listen to yourself, the more amazing things you're
0:11.2	going to make happen in your life. Trust yourself. You are listening to The She Means Business
0:17.1	show with me, Carrie Green. I'm the founder of the Female Entrepreneur Association and the
0:21.9	author of the bestselling book, She Means Business. And every single week, I will be talking with you
0:26.9	about how you can turn your ideas into a wildly successful business and actually live the life
0:32.8	of your dreams. You can do this and I'm here to show you how. So let's get started.
0:42.3	Hello! So I'm back at the office after my little trip away. I went on a family holiday. It was my entire family. So there were nine adults, six children, and the children were,
0:59.8	the six children were four and under. Two were mine. So as you can imagine, it was complete chaos.
1:07.7	But it was so much fun. It was so nice to have a break and, oh, you know, like just
1:14.0	I feel like this year especially, it's just been so full on. I feel like I've been so busy.
1:18.8	I mean, you know what it's like when you've just been working and working and you just know
1:22.1	you need a break. So it was really, really good to get away, get some sunshine and have that space to think.
1:28.9	When I was away, I had so many breakthroughs on things I've been struggling with lately.
1:33.4	Like, I feel like I've been going around in circles on like different marketing things.
1:37.7	And should we do it this way?
1:38.5	Should we do it that way?
1:39.2	And it's like, I just don't know.
1:40.1	And I feel like I've been so stuck in this loop of just not knowing which route to go down. And then there walking on the beach, it's just like so many things just like dropped into my mind
1:48.3	of like, oh yeah, that's what we need to do. Oh yeah. That's what we need to do. And I feel like
1:52.3	those magic moments come and we give ourselves space. We should never bloody give ourselves space.
1:56.2	And it's just, oh, it's so annoying that we do that. Like I literally was doing a live session with my membership yesterday and literally asked everyone to put their hand up who felt like they knew they needed
	...

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