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Entrepreneur Stories 4โƒฃ Inspiration

159: Shaking Up the Contact Lens Industry with ๐Ÿ‘“ Hubble Contacts ๐Ÿ‘“

Entrepreneur Stories 4โƒฃ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business:careers, Business

4.7 โ€ข 2K Ratings

๐Ÿ—“๏ธ 1 January 2021

โฑ๏ธ 39 minutes

๐Ÿงพ๏ธ Download transcript

Summary

Jesse Horwitz is the Co-Founder and Co-CEO of Hubble Contacts, the e-commerce contact lens company. As a serial entrepreneur, Jesse co-founded Hubble in 2016, which has raised over $75 million from groups including Wildcat Capital, FirstMark, Greycroft, Founders Fund, and Colgate-Palmolive, and serves hundreds of thousands of consumers around the world. This Episode is Sponsored By: Ashford University offers online Masters Degree Program that allows you to learn at your own pace. Ashford University is fully accredited by WASC Senior College and University Commission. Enroll now by going to: millionaire-interviews.com/ashford Freshbooks invoicing and accounting software is designed specifically for small business owners. Freshbooks grows alongside your business, so youโ€™ll always have the tools you need when you need them without ever having to learn the ins and outs of accounting. Try it FREE for thirty days, no catch and no credit card required, just go to: millionaire-interviews.com/freshbooks Capterra is the leading, free online resource to help you find the best software solution for your business. With over 850,000 reviews of products from real users, discover everything you need to make an informed decision! To help support the show, go visit them at: millionaire-interviews.com/capterra Want to Support the Show? Well we'd love for you to join our Patreon Group! What's in it for you? Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon. ๐Ÿ˜€๐Ÿ˜Ž๐Ÿ˜ PATREON SUPPORTERS: ๐Ÿฅ‡ Gold Members: | Fityard - Karina Gardano (St. Petersburg, FL ๐Ÿ‡บ๐Ÿ‡ธ) | ChatMarshal - David Marshall (Johannesburg ๐Ÿ‡ฟ๐Ÿ‡ฆ) | Hawk Packaging - Raine Mahdi (San Diego, CA ๐Ÿ‡บ๐Ÿ‡ธ) ๐Ÿฅˆ Silver Members: | Matt Barber (Richmond, VA ๐Ÿ‡บ๐Ÿ‡ธ) | Garreth Lubbe (Cape Town ๐Ÿ‡ฟ๐Ÿ‡ฆ) | Jesse Gavin (Minneapolis, MN ๐Ÿ‡บ๐Ÿ‡ธ) | Dan King (New York, NY ๐Ÿ‡บ๐Ÿ‡ธ) | Camille Dentice (Wellington ๐Ÿ‡ณ๐Ÿ‡ฟ) | Michael Rice (Somewhere??? ๐Ÿดโ€โ˜ ) | Nejc Kranjinik (Ljubljana ๐Ÿ‡ธ๐Ÿ‡ฎ) | Stuart Atchison (Canberra ๐Ÿ‡ฆ๐Ÿ‡บ) | Ajay Kanade (Somewhere??? ๐Ÿดโ€โ˜ ) | Jamie Sobush (Green Bay, WI ๐Ÿ‡บ๐Ÿ‡ธ) | ThisCouldBeYou (๐Ÿ YourCity ๐Ÿ) | Andrew Husted (Ann Arbor, MI ๐Ÿ‡บ๐Ÿ‡ธ) | Juliet Johnson (Jacksonville, FL ๐Ÿ‡บ๐Ÿ‡ธ) | Doug Smith (Somewhere???) ๐Ÿฅ‰ Bronze Members: | Saveliy Kholin (Moscow ๐Ÿ‡ท๐Ÿ‡บ) | Sean Walker (Louisville, KY ๐Ÿ‡บ๐Ÿ‡ธ) | Scott Carter (Pasadena, CA? ๐Ÿ‡บ๐Ÿ‡ธ) | Stella Xia (New York, NY ๐Ÿ‡บ๐Ÿ‡ธ) | Eric Gilbert-Williams (Calgary ๐Ÿ‡จ๐Ÿ‡ฆ) | Cory Ammons (Dallas, TX ๐Ÿ‡บ๐Ÿ‡ธ) | Randy Hardin (Somewhere???) | Patrick McGinty (Somewhere???) | Stephen Faulkner (Dallas, TX ๐Ÿ‡บ๐Ÿ‡ธ) | Akash Trivedi (Tempe, AZ ๐Ÿ‡บ๐Ÿ‡ธ) | Rob Kelly (Perth ๐Ÿ‡ฆ๐Ÿ‡บ) | Rick Bryant (Wellington ๐Ÿ‡ณ๐Ÿ‡ฟ) | Megan Wollitz (Jacksonville, FL ๐Ÿ‡บ๐Ÿ‡ธ) | Davis Brown (Somewhere???) | ThisCouldBeYou (๐Ÿ˜Ž YourCity ๐Ÿ˜Ž) | Better Withthe (Somewhere???) *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Jesse Horwitz Interview. *** Support this Podcast via Patreon Feedback? Questions? Comments? We would love to hear from you! Hollar at us via: Twitter (@acpeek or @millionairepod), Instagram (@millionaire_interviews), LinkedIn (@austincpeek), Facebook (@millionaireinterviews), or Email: [email protected]. ๐Ÿ˜Ž๐Ÿ˜๐Ÿ˜€

Transcript

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0:00.0

You don't know what this thing's going to be and every point along the way it feels like it's going to stall out and that's as far as it's going to go and it always feels that way.

0:08.6

It's not like anybody told us when we launched that we get to XYZ scale or that there was any guarantee of that every step on that path I thought was going to be able to you know I don't think we get any further I decided it's all.

0:21.0

There's a reason it's called performance marketing and I didn't even realize at the time I don't know what to do other than every day the thing that seems to make the most sense that day.

0:36.0

The hardest thing is who's going to be the.

0:42.0

Yeah, it's not miserable, but it's not fun. It's just sort of tedious like work is most works tedious.

0:47.0

Great to be here today Jesse Harwitz 30 years old based in New York.

0:53.0

Aren't you on VK today?

0:55.0

Yes, I am just a little bit outside the city and now on the beach.

0:59.0

Thank you for joining us on your vacation.

1:01.0

Thanks for having me.

1:02.0

So aren't you like a TV superstar don't you do actually the commercials for your company?

1:06.0

Yeah, my co founder Ben and I then the co founder of the public contacts.

1:12.0

We do our own 15 second spots when we were first thinking about TV we talked with the TV buyers we were working with a group called to Tari about what spots we should make and we had all sorts of clever ideas and they said okay they weren't a production company but they were giving us kindness there.

1:31.0

We can make those but also you should do at least one founder spot just straight to camera explaining what the offering is because that's what's going to win and we made four spots and we did a bake off and long but they were right so that's the one that runs.

1:44.0

So the company name is is it a hubble context or just hubble.

1:48.0

Hubble context.

1:49.0

Okay, yeah, so why don't you just explain a little bit more about your company then.

1:52.0

Sure, very simple offering were direct to consumer daily disposable contact lens subscription we've been live since 2016 primarily our own brand hubble and also increasingly do other brands as well but just trying to create convenient affordable contact lens experiences for consumers so you don't run out and you don't overwear your lenses.

2:14.0

So I'm going to imagine that you have contacts.

2:17.0

I certainly do I work contacts a lot in high school and college and by the last couple years as primarily glasses wear but we were going to do a contact lens company I was going to make sure I wore the product every day so I do.

2:30.0

You're saying you have you and a co founder or just the two of y'all started the company.

2:34.0

Yeah, we were friends from an internship several years ago and then we lived across the street from each other for a while.

...

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