4.7 โข 2K Ratings
๐๏ธ 1 January 2021
โฑ๏ธ 39 minutes
๐๏ธ Recording | iTunes | RSS
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0:00.0 | You don't know what this thing's going to be and every point along the way it feels like it's going to stall out and that's as far as it's going to go and it always feels that way. |
0:08.6 | It's not like anybody told us when we launched that we get to XYZ scale or that there was any guarantee of that every step on that path I thought was going to be able to you know I don't think we get any further I decided it's all. |
0:21.0 | There's a reason it's called performance marketing and I didn't even realize at the time I don't know what to do other than every day the thing that seems to make the most sense that day. |
0:36.0 | The hardest thing is who's going to be the. |
0:42.0 | Yeah, it's not miserable, but it's not fun. It's just sort of tedious like work is most works tedious. |
0:47.0 | Great to be here today Jesse Harwitz 30 years old based in New York. |
0:53.0 | Aren't you on VK today? |
0:55.0 | Yes, I am just a little bit outside the city and now on the beach. |
0:59.0 | Thank you for joining us on your vacation. |
1:01.0 | Thanks for having me. |
1:02.0 | So aren't you like a TV superstar don't you do actually the commercials for your company? |
1:06.0 | Yeah, my co founder Ben and I then the co founder of the public contacts. |
1:12.0 | We do our own 15 second spots when we were first thinking about TV we talked with the TV buyers we were working with a group called to Tari about what spots we should make and we had all sorts of clever ideas and they said okay they weren't a production company but they were giving us kindness there. |
1:31.0 | We can make those but also you should do at least one founder spot just straight to camera explaining what the offering is because that's what's going to win and we made four spots and we did a bake off and long but they were right so that's the one that runs. |
1:44.0 | So the company name is is it a hubble context or just hubble. |
1:48.0 | Hubble context. |
1:49.0 | Okay, yeah, so why don't you just explain a little bit more about your company then. |
1:52.0 | Sure, very simple offering were direct to consumer daily disposable contact lens subscription we've been live since 2016 primarily our own brand hubble and also increasingly do other brands as well but just trying to create convenient affordable contact lens experiences for consumers so you don't run out and you don't overwear your lenses. |
2:14.0 | So I'm going to imagine that you have contacts. |
2:17.0 | I certainly do I work contacts a lot in high school and college and by the last couple years as primarily glasses wear but we were going to do a contact lens company I was going to make sure I wore the product every day so I do. |
2:30.0 | You're saying you have you and a co founder or just the two of y'all started the company. |
2:34.0 | Yeah, we were friends from an internship several years ago and then we lived across the street from each other for a while. |
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