159: Coronavirus: Don't Panic

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

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4.9 • 664 Ratings

🗓️ 20 March 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Coronavirus has changed how so many of us now need to run our business. So how do we make sure we keep moving forward amidst the chaos? I'll explain in this episode

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Transcript

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0:00.0	This coronavirus is crazy, right? It's causing all kinds of panic. But in this episode, I'm going to
0:06.4	talk to you about a powerful question that is going to help you wrap your head around what you
0:12.0	can do right now as a business owner to make sure that you thrive and not just survive.
0:20.2	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:26.3	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.
0:36.0	Thanks for spending some time with me today. Now let's get
0:38.4	started. Oh my goodness. We are going to look back on this time 10 years from now, 20 years from now,
0:48.4	30 years from now. And we're going to say, I remember where I was. I remember what was happening.
0:55.9	And we are going to remember exactly what has transpired in our businesses.
1:01.0	My friends, listen, we are going to talk about the coronavirus today.
1:05.1	I'm also going to build on today's episode in the next episode as well.
1:10.7	So I want to make sure you tune in for that.
1:12.8	But here's the thing. The coronavirus is going to impact all of us in some way or another.
1:19.1	My family and I literally were scrambling back to get back to Canada. We were on our winter
1:24.7	getaway in Puerto Rico and the prime minister of Canada was closing the borders, and we're like, ah!
1:31.3	So what, you know, turned into this nice, long, you know, getaway from winter turned into this mad scramble to be able to find last minute flights to get home, and we got home just in time, thank goodness.
1:44.1	But it was kind of
1:45.2	crazy, right? And this is part of history. We are going to be part of history. And as business owners,
1:51.2	one of the most valuable things that you and I can do is to really have a mindfulness of how to
1:57.7	navigate this situation and how to look at it. And I got to rewind back to several weeks ago when a good friend of mine, Sebastian, who is over in France,
2:09.6	was dealing with the coronavirus before we were because it had just hit Italy and it was breaking out and he's in France and was scheduled to host
2:21.0	this an event of his and so he was contemplating whether he should cancel it or not and again it was
	...

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