#158 - Ryan Wood (Under Armour Co-Founder) | Be A Disrupter In Your Industry

The Nick Bare Podcast

Nick Bare

Health & Fitness

5 • 5.9K Ratings

🗓️ 19 December 2022

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode #158

Ryan Wood co-founded Under Armour in 1996 and has since moved on to lead and operate his latest venture: Sweetwood Smoke and Co.

Nick sits down with Ryan to discuss the early days of Under Armour, from start-up struggles to multi-billion-dollar success story. Ryan details the crucial business lessons learned through his years with UA, why he ultimately decided to step away after years of continued growth, and how he applies these experiences to the mission of Sweetwood Smoke and Co.

“If we really want to disrupt, we need to sell something unique.” - Ryan

You hear Ryan’s thought process for branding and making your product different from the competition. From the importance of self-belief, the blueprint for building a profitable business, and what it means to create something of lasting purpose and impact; this episode is filled with important perspectives for success in business and life.

More Resources:

Sweetwood Website: sweetwood.com

Sweetwood Instagram: @fattysmokedmeatsticks

BPN Website - Supplements and Apparel: www.bpnsupps.com

Nick’s Website: www.nickbare.com

Nick’s Instagram: @nickbarefitness

Nick’s Youtube: www.youtube.com/user/barelifenutrition

Instagram: @thebareperformancepodcast

Facebook: The Bare Performance Podcast

Transcript

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0:00.0	Under armor, early years was off the charts.
0:03.4	Even though we're $200 million a company
0:05.6	and on our way to a billion and going public,
0:07.9	you know, in a year or two,
0:09.0	we kind of got to this phase of like,
0:10.8	okay, we don't know shit.
0:12.8	We kind of doubted ourselves for a minute
0:14.6	and we're like, okay, we need more Nike guys.
0:16.3	We need to go hire more Deedis guys.
0:17.8	We need to hire Reebok guys.
0:18.9	We need to hire guys from these great big companies
0:21.1	to show us the way, to show us how to do it.
0:23.7	90% of those people that we brought in were horrendous.
0:26.8	You know, when you try to take someone else
0:28.5	from another company that has experience,
0:30.8	that same blueprint is not going to directly apply to you.
0:34.7	No.
0:35.7	Your blueprint.
0:37.7	Welcome back to another powerful episode of the podcast.
0:41.2	I'm your host, Nick Bear, founder and CEO
0:44.6	of Bear Performance Nutrition.
0:46.3	Every week, we bring you insightful stories,
	...

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