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Indie Hackers

#158 – Communicating During Crisis with Rand Fishkin of SparkToro

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 16 April 2020

⏱️ 67 minutes

🧾️ Download transcript

Summary

Rand Fishkin (@randfish) has been doing something a lot of founders are afraid to do: He's blogging about the coronavirus pandemic directly from his company website, for all his customers to see. And it's working! Not is he providing useful advice for founders and marketers, but he's also setting an example for how others can do this same. In this episode Rand and I sat down to discuss the changing nature of the online conversation around COVID-19, how founders and businesses can communicate effectively and empathetically in this environment, and the most important things to get right when preparing for the looming recession.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/158-rand-fishkin-of-sparktoro

Transcript

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0:00.0

What's up, everybody?

0:08.4

This is Cortland from AndyHackers.com, and you're listening to the IndieHackers podcast.

0:12.9

On this show, I talked to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes.

0:18.6

How do they get to where they are today?

0:20.0

How do they make decisions, both through their companies and in their personal lives, and what exactly makes their businesses tick? And the goal here, as always, is so that the rest of us can learn from their examples and go on to build our own profitable internet businesses. In today's episode, I sat down with Rand Fishkin, the CEO of SparkTorro, who is perhaps best known as the founder Moss, and he's one of the world's foremost experts at Search and Optimization. Rand and I are also good friends in real life. So we decided to sit down for a casual chat and just talk about what's going on in each other's lives, how we're dealing with this COVID-19 pandemic and making business decisions as a result of it, and also how he's grown his company, SparkToro, in the last two years since he was on the

0:57.8

podcast. I hope you enjoy the episode. How's life otherwise? How are you personally?

1:02.8

Like everyone else, some days are good. Some days are really emotionally hard and personally,

1:09.6

relatively unaffected.

1:12.9

We, Geraldine and I both work from home, as you know, and we have, you know, a relatively

1:17.8

sizable house.

1:19.2

So I can be out here in the shed and she's in the house and like we're not sort of stepping

1:25.4

all over each other like my friends in new york apartments right now

1:28.2

or kind of nightmare situations bay area too i'm sure and we're very social you know we have a lot of

1:34.8

friends but we don't um you know so i think we're missing out on a lot of like going out and seeing people

1:40.1

and having people over but we don't have kids so we don't you know, we aren't impacted in the way that a ton of parents are right now.

1:47.8

Right.

1:48.9

Yeah.

1:49.6

And we both have careers that are, I don't want to say unaffected, but lighter, have a lighter effect from the broader kind of secondary tertiary impacts of the economic market

2:03.6

rather than directly impacted by, you know, healthcare things or physical things.

2:09.1

Even, you know, I do a ton of conferences and events, right? So I canceled a tremendous amount

2:14.2

of travel. Thankfully, with like one exception, everything was refundable.

2:19.0

You know, the net of that is basically Spark Toro saving a bunch of money on me probably

...

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