Welcome back to the Think Media podcast. Sean Cannell here, and we are in our YouTube Secrets series talking about the perfect video recipe.

Today's episode is brought to you by YTsecrets.com. The second edition of YouTube Secrets is out now, and you can check out links and some cool stuff in the show notes of every episode.

But we're talking about the

perfect video recipe after posting thousands of videos helping tens of thousands of people

grow their YouTube channels get silver play buttons accomplish their goals grow their

businesses get more leads and customers so many different goals that people have when it

comes to YouTube but it comes down to a recipe, though, of how do you

get reach? How do you get discovered? How do you get recommended in the YouTube algorithm? And after

interviewing experts and studying the best of the best, we've distilled it down into four

ingredients. It's the big idea. It's the hook. It's the content and it's the the transition and you can check out the archives of the think

media podcast to check out part one and two but in three here we're talking about content um and again

i think of these ingredients like cooking in the kitchen and let me know are you a cooker yourself

are you an eater you know or do you like to eat more or cook more or both and um you know are you a cooker yourself are you an eater you know or do you like to

eat more or cook more or both and you know when you first start cooking if you have if you don't

have those skills sometimes you make mistakes you overcook the chicken the oven you left it in too

long you added too much salt and that can be a lot of our experiences when it comes to YouTube as well. Your first

video is your worst video. The audio was messed up. Your voice was kind of high because you

were sort of nervous. You know, you had a weird kind of twitch, you know, happening on your

face because you were nervous. Like, whatever was, like,

you, you wore the wrong, really liny shirt, maybe like I'm wearing right now. And it, like,

showed up on camera weird. The video was lit weird. You're going to make mistakes. But over time,

as you keep working the recipe, as you keep mastering the ingredients, and as you also keep learning how to cook up the ingredients you know when you're cooking it's not just about the ingredients themselves it's about the temperature

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