launched in 2014 indicative again, helping people make sense of their data streams no matter what

the source is. Requires, obviously, you get in, maybe test around with their free plan, then obviously

convert, hopefully once hit maybe a billion events or users per month, or you need one of their

module upgrades like SSO or white labeling custom domains or just additional custom KPIs and data source

integrations. They've had some success doing this, you know, currently average price point called a grand per month.

They've got 15 people in New York City.

They've raised $4 million less than 5% revenue churn per year.

Hello, everyone.

My guest today is Jeremy Levy.

He's the CEO and co-founder of Indicative.

Indicative aims to put behavioral analytics in the hands of product managers, empowering them to map, analyze, and optimize the customer journey across every

customer touchpoint. With up to a billion free events, indicative removes the barriers from

becoming data-driven, empowering anyone to perform sophisticated analysis. Jeremy, are you ready

to take us to the top? Absolutely. All right. So tell us about the company.

You know, the obviously customer journey and behavioral analytics is a really hot space.

There's companies like Penda we've had on and full story and some other folks. Where do you play

in the space? Absolutely. So, you know, our solution is fairly unique. We have three main areas

where we differ from the companies that you mentioned. One is that we are agnostic in terms

of where our customers data comes from. So as opposed to like GA or Pendo and so on, we don't

care if your data comes from your website, from your app. In fact, we are unique in the sense that

we allow you to connect directly to your data warehouse. Number two is we provide a analytics platform that is designed around essentially providing

an unlimited power and flexibility from analysis perspective.

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