Yeah, today's QOD is being the best is not enough if nobody notices or cares. Here we go

Welcome back to the quote of the day show I'm your host Sean Crox and the Sean Crox

and tech come. We've got marketing and branding experts Sally Hogg said on the show today.

She's going to talk about how you can stand out from your competition in your business

by way of being different and by way of being who you really are tapping into your true

authentic self and demonstrating that in your branding and in your marketing. Getting

people's attention by just being yourself right. I had a lunch with an old friend and

client of mine a couple of weeks ago and we hadn't connected for like five or six years

and we were sitting there at the table and she was telling me about some of the struggles

that she's been having in her business over the last year or so. Struggles that she's

been having on social media as well and at some point I had to say it or I said hey friend

when we were texting earlier I had to check to see like if it was really you and like I

was like is this such and such sex in me she said what okay that's interesting and then

I said since you've been seeing across to me over this last hour and a half you've probably

said the F word about two dozen times. I was like this is this is the version of you right

here is completely different from the person you're presenting yourself to be online.

These are totally totally different personalities online she's more we'll say vanilla a little

more conservative or a lot more conservative in her dress and her language and her her

whole vibe right and I was like if we can get you to be more of this person who you are

right now in your content I think that's going to be the way that you differentiate yourself

and you stand out from the competition. So a lot of us are doing this we're creating

Instagram content social media content news that are content on and on and we're we're

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