4.6 • 683 Ratings
🗓️ 6 November 2019
⏱️ 13 minutes
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Jay is the Founder and CEO of a B2B SaaS company called CloudSponge which sells an Address Book Widget and Contacts API that companies like Airbnb, Nextdoor, Yelp, GoFundMe and Stitch Fix use to grow their customer bases virally.
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0:00.0 | launched the company back in 20, sorry, yeah, yeah, Jay, launched back in 2010. Now about three people |
0:04.9 | full-time on it based in, or across many remote locations. Two percent logo turn per month, |
0:10.0 | 350 paying customers, about 100 bucks per month per customer. That's the 35 grand, obviously, |
0:13.7 | per month. That's flat year, every year because they've changed their customer mix. Higher Arpoo, |
0:17.6 | but lower volume. They put about 200 grand in the company to get it going. |
0:24.1 | Again, I'm going to test some things over the next year to see if he can fuel growth again while he keeps the agency on the side. Hello, everybody. My guest today is Jay Gibb. He's the founder |
0:29.6 | and CEO of a B2B SaaS company called CloudSpunch, which sells an address book widget and |
0:33.7 | Context API that companies like Airbnb next door, Yelp, GoFundMe, and StitchFix used to grow their |
0:38.8 | customer bases virally. Jay, are you ready to take us to the top? Let's do it. All right. So |
0:43.9 | people know, again, when they sign up with maybe Airbnb and it says, invite a friend and, you know, |
0:48.9 | get a kickback or get something free. I think they understand that mechanism. Are you the guy |
0:52.3 | powering that? Well, they build their own referral programs. So they send out those emails and they do all that |
0:58.8 | split testing. The part of that UI that we're responsible for is everything that comes after |
1:06.3 | like the Gmail button or the Yahoo button or the AOL button. So we have a few dozen integrations with all the |
1:13.4 | different address book providers around the world, like webmail providers like Gmail and Yahoo. |
1:19.3 | And these companies, they don't want to build all those integrations and maintain them themselves, right? |
1:23.2 | So we're responsible just to make those address books available inside our customers' websites |
1:29.7 | so that their users don't have to switch between tabs and windows and go, try to copy |
1:35.0 | and paste and create a comma separated list of email addresses, right? |
1:38.6 | Just make those address books available really easily for the user. |
1:42.4 | Interesting. |
1:43.0 | And is this a SaaS model? Yeah. Okay. So give me a general, |
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