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Indie Hackers

#156 – Surviving a Recession as an Indie Hacker with Amy Hoy of Noko and 30x500

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 1 April 2020

⏱️ 69 minutes

🧾️ Download transcript

Summary

Amy Hoy (@amyhoy) didn't merely survive the 2008 recession: she built multiple profitable online businesses that grew to support her and, eventually, to generate over $1M in annual recurring revenue. Amy and I sat down for a casual conversation (which we livestreamed to YouTube) about the looming recession, how Amy made it through the last one, and how founders should be thinking about their businesses going forward.

Transcript

Click on a timestamp to play from that location

0:00.0

I think maybe a good place to start is what even is a recession.

0:12.2

I think the median age of the ND hackers, listeners, something like 32.

0:18.0

Okay.

0:18.3

It means that they weren't really functioning adults in the business world the last time

0:23.1

we had a recession. And there are many people who were much younger than that, who basically

0:27.2

only been building businesses through like these upswing time. So, you know, what is a recession?

0:31.2

Are we in one? Okay. So we are, I think I'm not an economist, which is important to state. I do read a lot, but I'm not going to be like one of those jackasses on medium. He says I'm not an epidemiologist, but here's what millions of people should do. I'm not an economist, but here's my understanding. And I have lived through two recessions so far when I was paying attention to business stuff.

0:57.8

The first one being the dot-com crash of 2001.

1:01.6

So like I am 35, but I was doing freelancing and stuff then and paying a lot of attention to tech media.

1:08.0

So I was paying attention.

1:10.0

And then 2008 was the Great Recession,

1:12.7

which was caused, of course, by the crash of the real estate market. And I think that economists

1:19.5

are saying is that we are not necessarily in a recession yet right now, but like something is

1:26.4

100% coming. Like a month, like three or four

1:29.7

weeks ago, they were like one in three chance of recession coming. And now I think the

1:33.7

consensus is that it's definitely coming. It's not going to necessarily be global. Like other

1:39.9

countries are doing a much better job than we are in the U.S. So I think that's actually pretty positive.

1:45.5

The real estate situation actually affected pretty much all major economies,

1:50.1

probably except China, but then China, then of course,

1:53.4

tad less demand.

1:54.7

So like the real estate situation in the U.S. and England and Ireland and Europe was

2:00.1

bad all around. Similar mechanism. And the reason

...

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