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CRAFTED Millionaire

154 | From Etsy to Shark Tank: The Boss Babe Behind Freshly Picked - with Susan Peterson

CRAFTED Millionaire

Cayla Craft

Entrepreneurship, Mental Health, Self-improvement, Business, Health & Fitness, Education

4.9 • 1.3K Ratings

🗓️ 8 July 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I was first introduced to Susan Peterson when I bought a pair of baby moccasins from her Etsy shop years ago – but then, just a few weeks ago, I was watching reruns of Shark Tank with my son when I saw Susan come on the screen to pitch Freshly Picked!

 

I was amazed to see that the mom I bought those shoes from had grown her Etsy shop into a multi-million dollar brand, helping people all over the world style their babies in a cuter way, and I just had to bring her on the show and talk about that journey! 

 

You Will Hear About:

  • [2:30] Creating the first pair of baby moccasins
  • [4:40] Wisdom from Susan’s grandma and childhood
  • [8:35] Every business has its growing pains
  • [10:20] Susan’s Shark Tank experience
  • [16:15] Why Freshly Picked had to raise money
  • [21:30] “Do what you do best and hire out the rest”
  • [25:30] Becoming an effective leader and creating an amazing company culture
  • [27:30] The pressure of being a boss babe
  • [30:00] Betting on yourself
  • [32:00] Social media: you have to use it, don’t let it use you
  • [40:10] Where Susan sees herself in five years
  • [43:25] Amicably ending business relationships

 

Resources:


 

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Mommy Millionaire is produced by Podcast Masters

Transcript

Click on a timestamp to play from that location

0:00.0

But I think the struggles that you have, they are what you label them, right?

0:05.0

Like I've had really challenging years, but Manalive, I'm so grateful for those

0:10.9

challenging years and I'm so grateful for the struggle.

0:14.0

Hey, babes, it's Kayla Crafts with the Mommy Millionaire Podcast.

0:22.0

I'm a mom of three little's ER nurse

0:24.8

turned self-made millionaire and lifestyle entrepreneur.

0:28.9

I am bringing you inspiring stories, business

0:31.8

and mindset tips to help you be shameless in pursuing your ambitions.

0:42.0

Hey mommy millionaires, welcome to this special episode with my new friend

0:49.1

Susan, you guys she started the brand freshly picked about eight years ago and she has now built it into a multi million dollar brand helping people all over the world style their babies in a cuter way and I

1:05.8

was first introduced to Susan because I actually bought a pair of baby moccasins

1:11.2

from her shop on Etsy years ago.

1:15.0

Okay, so I'm talking when one of my kids was a baby.

1:17.5

Yeah.

1:18.5

And so this is such a funny story, but then I think it was like a month or so ago I was watching Shark Tank

1:25.1

with my oldest son Cooper who's nine and he were both fans of that show I

1:29.9

was watching it and these baby moccasins came on and I started freaking out.

1:33.4

I go, oh my gosh Cooper, I bought those moccasins I think for you.

1:38.6

And we started freaking out and we watched all the old episodes, you know, so I think this was from season five.

1:44.6

And we saw you get picked up and I was like, I have got to meet this girl.

1:48.3

I have got to have her on her podcast because I, on my podcast because I just loved your energy Susan you guys talk about a boss

1:55.0

babe this mom has really built an empire and I want all of you guys to take

...

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