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Hey there, what's up? Welcome to Sideosal School. My name is Chris Gillabo.

Welcome as well to a new, exciting segment we are doing every Friday.

I believe we can learn as much from failure as we can from success, if not more.

In fact, it's with this principle in mind, we're starting failure Friday.

Conveniently, as mentioned, it runs every Friday. It's a collection of short stories all about mistakes, missteps, disasters, and of course failure.

So just like our Throbac Thursday segment, you get to hear directly from Sideosalers who have struggled to get something off the ground.

I'm going to tell you a short story of something that went very wrong.

These stories will vary, but often it starts with an idea and assumption, perhaps, a presumption, you know, something that they thought would happen.

And then, of course, what really happened and what they learned along the way.

This has been so fun to work on in just a few short weeks here.

I applaud their courage and I will share some of my failure stories along the way as well.

But without further ado, today's short story features Joel Runyon from Austin, Texas.

Now, he, like Sean Ogle from last week, he's no stranger to Sideosal School listeners, as well as anybody who's been following my work for a long time.

I've been friends with Joel for more than a decade at the very first world domination summit that I hosted.

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