#152: AI Is Here to Stay—Here’s What Business Owners Need to Do Now

Business Made Simple with Donald Miller

Business Made Simple

Entrepreneurship, Businessmadesimple, Marketing, 474622, Storybrand, Brand, Bms, Business, Story, Bmsu, Storytelling

4.8 • 2K Ratings

🗓️ 11 December 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

Artificial intelligence is here to stay and understanding how to use it is becoming non-negotiable. But many business owners and entrepreneurs are still figuring out how to make the most of tools like ChatGPT. In the meantime, they’re missing out on the multitude of benefits these technologies can bring, like generating new product ideas or making their work 10x easier. So how can you get past the confusion and start using AI to keep up with the ever-evolving business landscape?

In today’s episode, host Donald Miller brings in Dr. J.J. Peterson, Head of StoryBrand and host of the Marketing Made Simple Podcast, to tackle the wild and often-complicated world of AI. They discuss how AI, especially ChatGPT, can be a colossal help in areas like creating content, coming up with ideas, and learning new things. This episode gives business owners practical advice on how to use AI tools effectively, without the overwhelm! Tune in and learn how to use AI to solve problems, connect better with your customers, and stay ahead in the marketplace.

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0:00.0	artificial intelligence. This is a powerful tool and if you don't use it, you're going to get passed up.
0:08.4	Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast network.
0:12.3	I am your host Donald Miller.
0:14.0	On the show today we're going to talk about artificial intelligence.
0:17.0	Whether or not it can help you build your business, whether or not you should be using it,
0:21.0	whether or not you should be afraid of it, whether or not it's going to be a helpful tool.
0:24.8	My guess is the answer to those questions is yes.
0:28.0	But we're going to talk about that and hopefully by the end of this episode you're going to know more about it, how to use it,
0:36.0	some easy first steps into using it to grow your small business.
0:40.6	My guest today you are familiar with is Dr. J.J. Peterson. As you know, J.J.
0:45.3	has been with us for a long time. He got his doctorate in the Story Brand framework and he's
0:50.4	just a good friend. He was just asked to speak out at a HubSpot Convention
0:54.1	in Boston on artificial intelligence
0:56.7	and people love to talk so much so jezing you gotta come in a studio
1:00.2	and come on business made civil so if you're worried about AI, if you're excited about it,
1:04.3	hopefully we're going to inform you a little bit more from the perspective of small business owners. Hey it's podcast producer Bobby Richards and did you know that HubSpot launched an AI
1:19.9	Chatbot that helps you build awesome campaigns at scale with just a few prompts?
1:24.4	They did! And it's called Campaign Assistant, and it's a totally free to use AI tool that
1:28.7	will transform the way you build marketing campaigns at scale. And here's the best part.
1:33.4	It works seamlessly with all of HubSpot's marketing
1:36.3	and sales tools to scale your output across email,
1:39.7	social, and more.
	...

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