151: How to Build a Cult Following Tribe Resulting in 10's of Millions of Annual Recurring Revenue Russell Brunson

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 8 June 2017

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Russell Brunson knows a ton about building effective marketing funnels. It's a skill he learned after spending nearly 10 years making money online by building funnels for all sorts of things, from potato guns to coupons. Now as the CEO and co-founder of ClickFunnels, Brunson heads one of the fastest-growing bootstrapped companies in the world. "We're growing faster than any VC-backed company that I know of, and we do it because we had to do it smarter, and we do it through the funnels that we practice and we preach, and it works," Brunson says. In a mere two-and-a-half years Brunson has grown ClickFunnels to more than 36,000 active customers and, even more impressively, he's been able to turn those customers into a passionate community of evangelists loyal to the brand. He's since taken his talent and knowledge for building effective sales funnels and has distilled it all into an incredibly easy tool that anyone can use, as well as a number of bestselling books. But it hasn't been an easy road and it's taken a heap of knowhow, expertise, and foresight to get there. Luckily for us, he's sharing his best advice with the Foundr audience. In this week's episode you'll learn: The key to building an effective sales funnel How to inspire and build a community around your brand What qualities you need to be a leader who inspires Why the best way to understand your market is to be your own customer How to find and keep A-players on your team & much more!

Transcript

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0:00.0	This is episode number 151 with Russell Brunson of the Founder Podcast.
0:06.6	Discover exactly what it takes to become a successful entrepreneur and what's possible through entrepreneurship from the greatest minds in business today.
0:15.5	Welcome to the founder podcast. Here's your host, Nathan Chan.
0:25.4	Thank you. podcast. Here's your host, Nathan Chan. Hello and welcome to another episode of the Founder podcast. My name is Nathan Chan,
0:31.5	and I'm the CEO and publisher of Founder Magazine, and I'm coming to you from Melbourne, Australia, hometown, homegrown.
0:41.1	Boy, do I love this place.
0:43.2	Geez, I just love Melbourne so much. That's why I say it. I say it with pride.
0:47.8	All right. So, let's talk about today's guest. His name is Russell Brunson, a very, very smart SaaS online entrepreneur.
0:59.7	One thing I can tell you is I spend a lot of time, as you guys know, just speaking of very,
1:06.7	very smart people. And also, like, you know, with the stuff that we do at founder, I study a lot of
1:12.3	pieces of software. I study a lot of businesses. And, you know, this is businesses in all sorts
1:17.3	of different industries as well, not just online, offline, brick and mortar, e-commerce,
1:22.3	apps, you name it. And I'm always thinking and looking and watching businesses grow. And, and, uh, Russell Brunson is the,
1:29.9	is the founder of a company called ClickFunnels. Now, we are a paid customer of ClickFunnels. I love
1:34.2	that software. It's absolutely killer. Uh, cannot recommend it enough. And another thing I will
1:41.3	tell you also is he's grown that company at an extremely rapid rate.
1:46.8	It's only been going for a couple of years and they're doing tens of millions of dollars in
1:51.6	annual recurring revenue, which is absolutely insane for a SaaS company to grow that fast.
1:58.1	They're self-funded and Russell is just a master of growth, a master of sales,
2:04.1	a master of, you know, positioning offers and also building a very, very loyal tribe. When I've
2:10.7	seen what he's done with ClickFunnels and just building a cult following, it's absolutely insane.
2:16.5	And I just think you guys are in for an absolute treat.
	...

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