151: {Biz Tip Friday} Facebook Personal Profile or Business Page?
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 15 May 2020
⏱️ 17 minutes
🧾️ Download transcript
Summary
When it comes to Facebook strategy, one of the most frequent questions I get is:
Should I be focusing on using a Business Page or my own Personal Profile?
In 2018, Facebook made a major change in terms of building Page audience that changed everything.
They severely started limiting the organic reach of Business Pages.
As of right now, the only way to build your Facebook business page today is through paid advertising.
However, running ads for NM opportunities and products does NOT work. It's a total waste of time and money.
That's why I recommend you focus on building your personal brand on your Personal Profile and start selling YOU. Lead with LOVE and SERVICE on your social media posts, not selling and promoting.
If you start selling and promoting LESS and start focusing on adding value to people with your content, I guarantee that you'll start getting more engagement over time.
Text me at (215) 608-1454 and let me know your questions or topics you want me to cover here on future episodes.
Have you taken our new leadership assessment yet? www.yourvirtualupline.com/getstarted
Transcript
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| 0:00.0 | Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give Network |
| 0:12.4 | marketers the mindset, strategies, and skills that you need to build |
| 0:17.4 | a business and life of your dreams. |
| 0:19.8 | Hey Bob here, your virtual U- virtual upline welcome back to the show another episode of |
| 0:26.0 | Biz Tip Friday today I am gonna once and for all answer the age-old question on |
| 0:32.1 | Facebook should you be using a personal profile or a business |
| 0:37.6 | page? Now I chose this topic because I know probably what's going to happen. A lot of you are |
| 0:44.0 | freaking out because of the FTC stuff that's going on and you're going to start |
| 0:49.0 | wondering hey maybe I should just leave my personal profile alone and so-and-so told me that I should be |
| 0:55.0 | be using a business page anyway. |
| 0:57.2 | So I'm gonna give you my personal thoughts on this |
| 0:59.4 | and I do have a very strong opinion |
| 1:01.7 | and I'm gonna give you a little sneak peak don't waste your |
| 1:03.8 | time on a business page and I say that's a 99% of you I'm going to explain why |
| 1:10.0 | before you freak out if you're using a business page okay just calm down but I'm |
| 1:14.4 | gonna really tackle this topic today because I want to make sure that the time that |
| 1:18.1 | you are investing into social media that you're giving yourself the chance to get the |
| 1:22.3 | best possible results. |
| 1:24.7 | Before I get into that though, I want to share something exciting with you. |
| 1:27.0 | So I've actually just got set up with a brand new service. |
| 1:30.6 | It's called Community. |
| 1:31.9 | It is a texting app app I'm really excited about |
... |
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