150. Humanizing the Food Industry with Jason Karp #FabulousFriends

Be Well by Kelly Leveque

Kelly Leveque

Nutrition, Education, Health & Fitness, Alternative Health, Self-improvement

4.8 • 1.4K Ratings

🗓️ 12 November 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

At 23, Jason Karp was diagnosed with multiple autoimmune issues and set to lose his vision by 30. In just 12 months, he completely reversed his conditions with food and lifestyle. Better yet, he was left with a clearer picture of the state of the food industry and what needed changing – fast. Jason has spent the past 20 years on a mission to create multiple brands and lifestyle products focused on healthy living, sustainability, and joy. With his new company, HumanCo, you can enjoy your nostalgic snacks like pizza bites and ice cream without sacrificing nutritional value. In this episode, we dive into the business of all things food, from the inconvenient truths surrounding the food industry and “plant-based” trends to how HumanCo is shifting the consumer paradigm by bringing trust, authenticity, and great taste into healthy food options. You will learn about... The health crisis that turned Jason’s life around Experience building Hu Kitchen and products His mission with HumanCo and products The problem with “plant-based” food marketing Resources: Website: humanco.com Instagram: @humancobrands + @humankarp Snowdays: A favorite in the LeVeque household! Connect with Kelly: kellyleveque.com Instagram: @bewellbykelly Facebook: www.facebook.com/bewellbykelly Be Well By Kelly is a production of Crate Media Mentioned in this episode: BWBK Protein Powder | Get $10 off your order with PODCAST10 at bewellbykelly.com.

Transcript

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0:00.0	I want to take a break from the podcast right now and I want to give you a gift.
0:04.8	I don't want to do that to thank you for being a listener.
0:07.9	I put my heart and soul into this podcast.
0:09.8	I love interviewing today's experts, researchers, MDs, psychologists, sleep trainers.
0:17.7	You name it.
0:18.7	I hope you feel inspired to take care of yourselves and your families.
0:22.9	And I just want to thank you for being a listener and hanging out with me.
0:25.6	So the code podcast 10 is going to give you a one-time $10 off code at kelilevec.com.
0:32.8	Your next order of protein powder.
0:34.4	You can either use that on a grass-fed beef ice-let protein or on my new vegan cho-chobine
0:40.4	protein.
0:41.4	Now here's what I love about my protein powders.
0:43.7	It's three ingredients or less.
0:45.0	We don't use fillers or mulsifiers, no fortified vitamins or minerals.
0:49.8	It's easy to digest and naturally made without any enzymes or chemicals like hexane.
0:57.3	So it's three ingredients with my grass-fed beef ice-let.
1:00.4	That's 100% grass-fed beef and it's made in the way that you would make bone broth.
1:04.6	So just heat and water.
1:06.4	And we dehydrate it that end product to get that collagen rich protein powder that your
1:11.4	whole family can drink.
1:12.6	It can be added to coffees, to smoothies, and you can get it in vanilla, chocolate and
1:16.7	unflavored.
	...

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