"If you build it, they will come." Most of us know that line from the film, 'Field of Dreams.' It's inspirational, but not a great strategy when building a business - especially when it applies to the core values of your business. In June of 2008, Darius attended an event in which he experienced a "gut punch" that completely changed the trajectory of his life and forced him to rethink the way he ran his business. In this quick solo outing, Darius shares the story of his life-altering experience - and it all came down to three simple questions, starting with, "Does your business have core values?" Core values are powerful tools for any business, but, as Darius discovered, there's far more to them than it appears. You'll learn why creating core values for your business is important, but only the beginning of the process, not the end. You'll discover why 9 out of 10 business owners get the idea of "core values" wrong. You'll also learn about the power of "invisible scale" and how you can use this strategy to massively build your business. Core values are powerful tools, but only if they're understood and used correctly by everyone in your business. Stay tuned to the end for an exciting announcement about a new project Darius will be debuting shortly! Enjoy! What You’ll Learn in this Show: Why three questions at an event completely changed the trajectory of Darius' life. Why having core values and knowing what they actually are... are two completely different things. The power of "invisible scale." And so much more... Resources: ‎The Greatness Machine Podcast Website Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices