Becoming one of the world’s most influential people on social media is no small feat. Author and entrepreneur Mari Smith explains that it comes down to a love of technology, and above all, a love of people.   Challenging traditional notions of marketing, author and entrepreneur Mari Smith explains that relationship marketing is based around creating trusting associations with customers that last a lifetime.   It’d be an understatement to say that social media has fundamentally changed how we communicate and ultimately do business around the world. Some people have a natural flair for it, others have to be trained. Mari Smith is one of the former. Widely recognized as the top Facebook marketing expert in the world, Mari Smith is the coauthor of Facebook Marketing: An Hour A Day and lead author of The Relationship Age, a collection of strategies from leading social media experts to help users navigate the world of social media. Smith is a relationship marketing specialist among the world’s foremost experts on using Facebook as a marketing channel.  She is a Forbes top 10 Social Media Influencer and travels the world to deliver keynote speeches and trains businesses on how to use social media. Speaking exclusively with Foundr, it’s easy to see how Mari Smith has thrived on social media: her warm personality and her value of people underpins her every sentence.     In this interview you will learn:   - Timeless Facebook tactics that are proven to work - Relationship marketing - How to develop a deep connection with your audience over social - What it takes to build a thriving business via social media marketing - Some of the coolest tools and resources for making your social accounts explode   I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!