15: How to Launch and Monetize a Podcast, with John Dumas

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 15 August 2013

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode 15 of The Side Hustle Show, I'm excited to have the hardest working man in radio, John Dumas on the show. John's Entrepreneur on Fire podcast is tearing up the airwaves and earning him a healthy six-figure income less than 1 year after launching. We discuss the viability of podcasting as a side hustle as well as the monetization strategies he uses to bring home the bacon giving away free audio content. Subscribe to The Side Hustle Show on iTunes! Subscribe to The Side Hustle Show on Stitcher! In exchange for your half an hour, you'll learn: What makes podcasting an awesome medium. How an investment in coaching "paid back in spades." The savvy way to find and pitch sponsors for your show. How to expanding the brand beyond the earbuds. John's strategy for podcasting as a $500 per month side hustle. Links and resources mentioned: Jaime Tardy | EventualMillionaire.com John's sponsorship rate sheet for July 2013. John's Book Podcast Launch Cliff Ravenscraft | PodcastAnswerMan.com Pat Flynn's podcasting tutorial video series Check out John's awesome show on iTunes or through his site, EntrepreneuronFire.com. You can also hit him up on Twitter. This post wraps up Podcast Week on Side Hustle Nation. You'll also want to check out: How Much Does it Cost to Start a Podcast? How to Get a Podcast to the Top of iTunes in 8 Weeks — With No Audience or “Celebrity” Guests [Case Study] What do you think of podcasting as a side hustle? Have you ever thought of launching your own show?

Transcript

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0:00.0	This is the Side Hustle Show with Nick Loper, episode 15.
0:03.2	Welcome to the Side Hustle Show.
0:06.6	Where aspiring part-time entrepreneurs learn how to turn their side hustle dreams
0:10.9	into reality.
0:12.3	Because your 9-to-5 may make you a living but your 5 to 9
0:15.6	makes you alive and now your host Nick Loper. and I've got to warn you it's a good one. John Dumas is here from entrepreneur on fire
0:34.6	and we're going to talk all about podcasting
0:36.6	as a side hustle business.
0:38.6	And before we get into it, because I know there's going to be
0:40.5	some pushback on this, I want to share a little bit
0:42.3	about my journey as a
0:43.6	podcaster even though it's been just a few months. So when I started I didn't really know what to expect
0:49.7	but the performance and the reach has just been unbelievable so far and my numbers are a tiny fraction of what John's doing.
0:56.1	I've had the opportunity to talk to thousands of people I never otherwise would have through the show and I'm really, really grateful for that amazing new exposure for my work and just the opportunity that
1:07.9	Podcasting has presented each week. I'm getting messages from listeners
1:14.3	And it's just an awesome feeling. I highly recommend it, even though it takes some time to produce and there hasn't been any
1:20.0	income from it just yet, I know the the monetization or the income potential
1:25.9	is definitely at the top of everyone's mind so we're going to talk about that in
1:28.7	detail with John during the interview but I mean I've just I've just had the chance to meet some amazing and
1:34.6	inspiring entrepreneurs and help share their story with Side Hustle Nation.
1:40.1	And like I detailed in my blog post earlier this week,
1:42.9	the show costs less than $100 to start.
	...

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