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SaaS Interviews with CEOs, Startups, Founders

1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 August 2019

⏱️ 13 minutes

🧾️ Download transcript

Summary

"Started in finance in 98, switched to internet and mobile in 2000 and launched Bidmanagement in 2010 by using AI-based trading software for stocks to automate and optimize media buying on Google Ads. We are now active on all relevant ecommerce marketing platforms such as Amazon, Google Ads, Bing Ads, Yandex as well as >50 programmatic platforms.
Our USP: outperform everyone to maximize profits for our customers."

Transcript

Click on a timestamp to play from that location

0:00.0

Last year, about 80 million bucks in ads been put through his platform that is basically a programmatic bidding machine, especially for new platforms like Amazon.

0:06.5

This year, they'll do call it $120 million to their platform. They'll keep less than 3% of that.

0:10.5

So they'll keep about $2.5 million in revenue.

0:12.8

Healthy growth there. They've raised $1.5 million serving 250 customers that spent on average $1,200 per month with them.

0:19.2

So they're doing call it $300, grand per month on average, something like that. Spending anywhere between a grand and $2,000 to acquire a customer.

0:25.1

So call it two to four month payback period. Team of 25 people in Berlin and one in the States

0:29.7

looking to expand, which I love. Hello, everyone. My guest today is Marcel Pierlick. He started

0:35.1

in finance in 98, then switched to internet and mobile in 2000 and

0:38.6

launched bid management in 2010 by using AI-based trading software for stocks to automate and optimize

0:44.4

media buying on Google Ads. They're now active on all relevant e-commerce marketing platforms like

0:48.9

Amazon, Google Ads, Bing Ads, Yandex, as well as greater than 50 programmatic platforms.

0:54.6

Their USP is to outperform everyone to maximize profits for their customers.

0:58.7

Marcel, are you ready to take us to the top?

1:01.1

Yes, looking forward. Thank you.

1:03.1

First question I have for you that, you know, people hate the ad tax in this space.

1:06.7

So let me ask you, if I put a dollar through your platform, what person actually gets spent

1:10.4

versus what you keep?

1:13.1

We charge a fixed license fee.

1:15.3

So we have more like a SaaS model typically.

1:18.9

And so we typically keep like 3% of the ad spent.

1:22.7

Okay.

1:23.0

So if I put a dollar through, you're keeping three cents.

...

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