#149: Farrah Storr: Find Your Discomfort Zone

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emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.6 • 1.1K Ratings

🗓️ 27 September 2018

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Farrah Storr is the award-winning editor-in-chief of the UK's Cosmopolitan magazine. She took over the brand in 2015 where she was tasked with reimagining it for the millennial woman. The October issue of Cosmo magazine has model and body-positivity advocate Tess Holliday on the cover. It was celebrated across the internet by many who lauded the magazine for championing body positivity and embracing larger bodies but it was also battled out on Good Morning Britain (by Piers Morgan) arguing that it glorifies obesity. Over her 17-year career as a journalist Farrah has done everything from undercover investigations in the world of cut-price cosmetic surgery to reporting from inside some of the world’s most luxurious fashion houses. She was also the founding editor-in-chief of Women’s Health magazine – the most successful women’s magazine launch of the decade.

In 2017 Farrah was cited as one of only 36 BAME leaders in The Guardian UK’s 1000 Most Powerful list.

Her first book is out now called The Discomfort Zone all about the power of discomfort, published by Piatkus, which we discuss a lot in this episode.

Quotes from the episode:

"Being vulnerable is what you have to do as a writer, that is your job.. sometimes that means putting yourself up for scrutiny from other people, but that's what makes the best writers."

"You can have it all....ish. It's naive to think you can have everything."

"True heroes are never that popular."

"Most of success is the climb; the grind to actually get to success. The grind should be the enjoyable bit."

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	This episode of Control-Or Delete is sponsored by King Fisher, the company behind
0:05.0	recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes
0:10.4	accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.
0:16.0	Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.
0:24.3	From infrastructure to data analytics, they are looking for the right people to help them succeed,
0:29.8	and that could be you.
0:31.2	They're looking for tech professionals interested in software engineering, data
0:35.0	analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,
0:41.0	competitive salaries, private health care for the family, and an outstanding pension scheme.
0:46.0	So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles. Thank you so much to King Fisher
0:55.3	for sponsoring this podcast.
0:56.7	Hello, my guest today is Farris Store. She is the award-winning editor-in-chief of the UK's Cosmopolitan magazine.
1:05.2	She took over the brand in 2015 where she was tasked with reimagining it for millennial
1:10.5	women across the website and Snapchat and the print and events and
1:15.0	all sorts of other things related to the cosmopolitan brand. She did such a good
1:19.5	job and increased the circulation of the magazine just like she did with women's health
1:24.5	when she used to edit that magazine as well.
1:27.3	Obviously the October issue of Cosmo got quite a lot of attention in the news.
1:32.0	Farra put Tess Holiday on the cover who is a body
1:35.1	positivity activist and also a size 24 model. So that got a lot of attention and
1:41.2	it was celebrated really widely across the internet but it was also
1:45.2	battled out on Good Morning Britain with Piers Morgan.
	...

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