What does it take to be “authentic” when it comes to marketing? A fundamental requirement of marketing is authenticity, as consumers expect it. They demand you to communicate your brand’s message consistently, tell an honest story and provide relatable information that will capture customer attention.  Daniel Murphy, SVP of Marketing and angel investor at Liquid Death, discusses the uber-effective marketing strategy that is making Liquid Death the darling and “it brand” in the CPG space right now. With plans for global domination, the canned-water company takes pride in authentic brand-building and keeping its consumers interested.  In this episode, Darius and Daniel talk about marketing strategies, advertising, and the benefits of leveraging social media in building an audience. They also talk about cancel culture and the best ways to handle negative feedback, among other interesting topics. Topics include: How Daniel got into canned-water company Liquid Death What they do at Liquid Death How Daniel became SVP of Marketing at Liquid Death Daniel looks back at his career in advertising What Liquid Death has done in terms of marketing strategy How authentic brand-building wins over consumers Taking advantage of emerging social media platforms Cancel culture and how to handle it Daniel talks about their recent campaigns Collaborating with artists and other brands Working with Martha Stewart How Daniel found his dream job Future plans for Liquid Death And other topics… Connect with Daniel: Website: https://liquiddeath.com/  Instagram: https://www.instagram.com/liquiddeath/?hl=en  LinkedIn: https://www.linkedin.com/in/danqmurphy/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices