148: Is Social Media Actually Hurting Your Business?
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 6 May 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
Ask yourself this: Is social media helping or hurting your business?
In today's businesses, social media is featured as 'the solution' for so many business problems we face.
Some would go so far as to say that social media IS a business; however, THAT'S NOT TRUE.
I'm not against the use of social media as a tool, but relying on it alone means you are just one algorithm change away from not having a business anymore.
Focusing 90% of your time on attraction marketing, thinking that attraction marketing is the silver bullet to build your business, is actually killing your business.
In fact, attraction marketing has destroyed more businesses than it has actually helped in this profession.
So, what I teach is to begin using social media in a different way than what everyone else is teaching.
Because, if we don't start changing the way we use social media and the way we think about it, we are putting the future of our profession in danger.
Network marketing is not a social media or attraction marketing business. Social media is just the front end of the funnel. It is just one of the many ways that you can grow your business.
Think about this: What if one day you can't use social media anymore?
I truly believe you can still build a business without using social media, because, in the end, network marketing is about core leadership development and business building strategies.
Have you taken our new leadership assessment yet?www.yourvirtualupline.com/getstarted
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give Network |
| 0:12.4 | marketers the mindset, strategies, and skills that you need |
| 0:17.2 | to build a business and life of your dreams. |
| 0:22.3 | Hey Bob here, welcome back to the show episode 148 where today I want you to ask |
| 0:28.0 | yourself the question is social media actually hurting your business. |
| 0:37.4 | And today, I'm gonna present a very different viewpoint and opinion when it comes to the topic of social media that I think |
| 0:48.4 | is an incredibly important one that many of you really really need to hear so stick around I |
| 0:59.2 | promise you this is gonna be a good one so look, before we get into the details of today's show, |
| 1:05.0 | I do want to give a special shout out to all of you that took some time to leave |
| 1:10.0 | reviews last week, our show that we did on last week's episode on the FTC |
| 1:17.2 | warning letters that were sent out I think was a very important message that every single network market or anybody in this profession. |
| 1:26.2 | I don't care if you call yourself a network marketer or not because I know people got |
| 1:29.8 | all kinds of different names for what they do, listen let's be real at the end of |
| 1:33.4 | the day it we're all doing the same thing if you're in this profession direct |
| 1:37.4 | sales social selling network marketing whatever you call it you need to listen |
| 1:41.9 | to that episode. |
| 1:43.3 | And I do apologize, some of you reached out to me. |
| 1:45.7 | I did a special YouTube video on the topic, |
| 1:48.7 | but we published the podcast before the video was ready. That was totally my bad, but the video is live |
| 1:56.2 | on my YouTube channel and hey if you're not following me on YouTube make sure you do just |
| 2:00.7 | check me out at your virtual upline.com but share that sucker with anybody |
| 2:05.4 | you know that's in this profession and if you miss that episode we'll link it in |
... |
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