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People I (Mostly) Admire

148. How to Have Good Ideas

People I (Mostly) Admire

Freakonomics Radio + Stitcher

Society & Culture

4.61.9K Ratings

🗓️ 4 January 2025

⏱️ 59 minutes

🧾️ Download transcript

Summary

Sarah Stein Greenberg runs Stanford’s d.school, which teaches design as a mode of problem solving. She and Steve talk about what makes her field different from other academic disciplines, how to approach hard problems, and why brainstorms are so annoying.

Transcript

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0:00.0

I love trying to solve hard problems.

0:08.5

More or less, that's how I've spent my career.

0:10.9

But my success rate has been frustratingly low.

0:13.6

Maybe one out of ten projects succeeds.

0:16.5

That's where my guest today, Sarah Stein Greenberg, comes in.

0:20.1

She's the executive director of the Haso-Plattner Institute of Design at Stanford University,

0:26.1

commonly known as the D-School.

0:28.3

Her job is to teach people like you and me how to solve real-world problems.

0:33.1

Part of what we're trying to teach is that you don't know what you're going to find,

0:36.8

and you have to be responsive.

0:38.9

And actually leaving room for serendipity and openness is hugely beneficial in a creative process.

0:47.8

Welcome to people I mostly admire with Steve Levitt.

0:55.3

To be honest, I don't really know what they do in design schools.

0:59.4

So to start our conversation, I ask you to help me understand what people mean when they use the word design can be a noun.

1:16.5

It could be like the thing you make, or it could be how you make something.

1:20.7

And at the D-School, we actually mean both.

1:22.9

Let me start with an example.

1:24.4

A number of years ago, we had four incredible students who were coming from

1:28.3

very different disciplinary backgrounds. There were two medical students, a civil engineer, and

1:33.8

a policy student. And their names were Edith, Shahed, Jesse, and Katie. They had never met before,

1:40.2

but they were put together on a team in one of our classes at the D-School called Design for Extreme Affordability.

1:46.0

And they were given a challenge, which was to design something useful for a hospital in southern India called the Narayana Health Hospital chain.

...

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