148. How to Have Good Ideas
People I (Mostly) Admire
Freakonomics Radio + Stitcher
4.6 • 2K Ratings
🗓️ 4 January 2025
⏱️ 59 minutes
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| 0:00.0 | I love trying to solve hard problems. |
| 0:08.5 | More or less, that's how I've spent my career. |
| 0:10.9 | But my success rate has been frustratingly low. |
| 0:13.6 | Maybe one out of ten projects succeeds. |
| 0:16.5 | That's where my guest today, Sarah Stein Greenberg, comes in. |
| 0:20.1 | She's the executive director of the Haso-Plattner Institute of Design at Stanford University, |
| 0:26.1 | commonly known as the D-School. |
| 0:28.3 | Her job is to teach people like you and me how to solve real-world problems. |
| 0:33.1 | Part of what we're trying to teach is that you don't know what you're going to find, |
| 0:36.8 | and you have to be responsive. |
| 0:38.9 | And actually leaving room for serendipity and openness is hugely beneficial in a creative process. |
| 0:47.8 | Welcome to people I mostly admire with Steve Levitt. |
| 0:55.3 | To be honest, I don't really know what they do in design schools. |
| 0:59.4 | So to start our conversation, I ask you to help me understand what people mean when they use the word design can be a noun. |
| 1:16.5 | It could be like the thing you make, or it could be how you make something. |
| 1:20.7 | And at the D-School, we actually mean both. |
| 1:22.9 | Let me start with an example. |
| 1:24.4 | A number of years ago, we had four incredible students who were coming from |
| 1:28.3 | very different disciplinary backgrounds. There were two medical students, a civil engineer, and |
| 1:33.8 | a policy student. And their names were Edith, Shahed, Jesse, and Katie. They had never met before, |
| 1:40.2 | but they were put together on a team in one of our classes at the D-School called Design for Extreme Affordability. |
| 1:46.0 | And they were given a challenge, which was to design something useful for a hospital in southern India called the Narayana Health Hospital chain. |
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