#145: Your Website Probably Stinks—Here’s How to Fix It!

Business Made Simple with Donald Miller

Business Made Simple

Entrepreneurship, Businessmadesimple, Marketing, 474622, Storybrand, Brand, Bms, Business, Story, Bmsu, Storytelling

4.8 • 2K Ratings

🗓️ 23 October 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating engine?

In today’s episode, host Donald Miller is joined by J.J. Peterson, Head of StoryBrand and co-host of the Marketing Made Simple Podcast, to discuss a simple formula for building a website that will generate leads and drive sales. You’ll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Tune in and learn how to turn your website into a lean, mean sales machine! Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website.

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Transcript

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0:00.0	90% of the people listening to my voice right now, your website stinks.
0:05.0	Welcome to the Business Made Simple Podcast,
0:10.0	brought to you by the HubSpot Podcast Network.
0:12.0	I am your host Donald Miller. Well it is a special
0:14.9	episode today because I get to share probably what I like doing most. I get to share information about what makes a better website.
0:26.4	One of the reasons that I love doing this is we always see massive results.
0:31.3	I mean when people change the header on their website, when they
0:34.3	change the call to action, when they move things around, you see massive results
0:39.1	because what a website actually is or what it should be is an elevator pitch. That's what it is. It's a
0:45.9	sales pitch and most people don't think that. They think of it as a clearinghouse of
0:50.0	information or the story of their company. no. A good website is a sales pitch. It has a beginning, it has a
0:57.7	middle, and it has an end. And as you scroll down that website, psychologically people should be getting more and more
1:04.7	excited about buying your product. Now everybody listening to this should
1:10.0	have a website. 90% of the people listening to my voice right now your website
1:14.4	stinks. It's beautiful and you paid a lot of money for it and it's not
1:18.7	closing sales. If you feel like you're that person you're in in that 90%, you're going to love today's episode.
1:25.2	We've actually brought Dr. J.J. Peterson on the podcast.
1:28.8	J.J. is my old co-host of this podcast years ago,
1:32.4	but he went and started his own podcast called
1:34.6	Marketing Made Simple and we thought man it'd be fun to get the team back together
1:39.0	the band back together and actually talk about how to make a great website.
1:44.1	What needs to be on your website?
	...

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