145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 27 February 2017

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

I am very happy to announce that I have my buddy Sandra Funk from House of Funk! If you are a returning listener you will know exactly who Sandra Funk is because you know she was on the show on episode 3. You have heard me mention her on the podcast several times over the past year. The reason why you hear me mention her so much is I just admire so much how she runs her business. So often I have other guests on the show that I admire the same way but I don’t see it head on and day to day. So, when I want to make a point or mention her it’s because I see her work up close all the time. If you are new to the show this is all new information. Sandra Funk is the founder and principal designer of House of Funk. It is a full-service firm with offices in New York City and Montclair, New Jersey and they also have e-funk, their online option for interior design. The thing about House of Funk is that they are fully dedicated to living purposefully and authenticity. House of Funk supports charitable organizations such as Charity Water and the Junior League. Both organizations empower women. Why is Sandra Funk back today? Sandra has rebranded her firm after ten years in business. She has taken a pivot and did some soul searching. We are going to talk about that a little bit. Show Notes: What sort of things has Sandra been going through to make her want to rebrand after being in business for ten years? What are some of the steps that she took to rebrand her business? How did Sandra use social media to promote her business? Who does what on her team? How does she get people outside of her network into her network? What was Sandra’s painful experience? How did Sandra deal with her bad experience? Why are deadlines so important to her? What are her long-term and short-term goals? Resources: www.houseoffunk.com www.businessofdesign.com

Transcript

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0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.3	2024, and classes are starting the week of January 20th, 2025.
0:13.2	Head over to luanuniversity.com to learn more about classes on sales, on marketing, on process, and on profits.
0:23.4	And at the website, you will learn about the fantastic bonuses that we have for you throughout
0:29.0	the registration period.
0:30.9	Luann University.com.
0:43.8	Welcome to a well-designed business with your host, Luannigara.
0:49.3	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
0:53.1	and she knows the challenges you face in your interior design business.
0:55.3	Luan brings you real-life answers to your most pressing problems, as well as practical strategies to explode your interior design
1:00.4	business. So, let's get to the business of interior design. Hi, welcome to another episode of a
1:09.0	well-designed business. I'm very happy to let you know that I have my good buddy back with me today, Sandra Funk, from House of Funk. If you are a returning listener, you know exactly who Sandra Funk is because you know that she was on the show, episode three. You know that I've mentioned her name some dozen times in this last year on the
1:29.3	podcast. And you know that I'm very fortunate that Window Works has been doing her window
1:33.4	treatments for her and her clients for many years. So the thing is, why I mention her on the
1:38.9	podcast often is because I cannot express to how much I admire the way she runs her business. And I see it up front. I see
1:48.5	it up close all the time. So very often I meet different guests through the podcast and interview
1:54.4	them. And I have the same respect and admiration. But I don't see it day to day one on one,
2:00.7	project after project. And so that's why
2:03.5	often when I want to make a point, I do, you know, bring up something that Sandra has said or
2:08.6	Sandra has done because I really do see firsthand what she's capable of and what she does.
2:13.3	So, and if you are new to the show, then this is all new information to you. So I'm going to
2:17.2	give you a little bit of background on Sandra Funk.
	...

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