145: Improve Your Writing with Practical Typography, with Matthew Butterick
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 16 June 2014
⏱️ 42 minutes
🧾️ Download transcript
Summary
Matthew Butterick: Practical Typography
Written communication may say as much about you as what you wear. Typography is more than just font.
- Matthew’s rankings of common system fonts
Book resource:
- Garner’s Modern American Usage* by Bryan Garner
Mark Twain received the following telegram from a publisher:
- NEED 2-PAGE SHORT STORY TWO DAYS.
And famously replied…
- NO CAN DO 2 PAGES TWO DAYS. CAN DO 30 PAGES 2 DAYS. NEED 30 DAYS TO DO 2 PAGES.
Use one space after a sentence.
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Transcript
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| 0:00.0 | In today's world, how you choose to have your writing show up on screen may say as much about you as what you choose to wear to an important meeting. |
| 0:10.5 | On today's show, how to enhance your writing through practical typography. |
| 0:16.2 | This is Coaching for Leaders, episode 145. |
| 0:20.4 | Produced by Innovate Learning, Maximizing Human Potential. |
| 0:25.0 | Greetings to you from Orange County, California. |
| 0:31.0 | This is coaching for leaders, and I'm your host, California. This is coaching for leaders and I'm your host, Dave Stahoviac. |
| 0:36.8 | This is a weekly coaching show to help us all be better leaders through improved communication, human relations, and personal leadership. |
| 0:46.4 | And I'm so glad that you have tuned in for another episode because today I have a guest with us that is going to help us look through the |
| 0:56.4 | lens of improved communication. One of the topics we hit on a lot on this show |
| 1:01.7 | but one of the things that we haven't talked about much on the show in the past is the written word. |
| 1:09.4 | And in particular, what are things that we can do in our writing and how we're formatting |
| 1:15.3 | and structuring our writing in order to be as effective as possible of getting our message |
| 1:22.2 | across and it resonating with others and |
| 1:25.2 | also not putting up unintentional barriers in our writing and this is something that |
| 1:29.5 | I see a lot that many people who are otherwise talented in many other areas put up many |
| 1:37.5 | barriers in their writing and how they utilize the tools available to them and that's why I'm really excited to have |
| 1:45.3 | Matthew Butterick on the show today. Matthew is the author of the book |
| 1:50.2 | Practical Typography. It is a free resource that's available on the web and |
| 1:56.8 | he'll tell us more about the resource but he is an expert in typography and |
| 2:01.8 | is someone that I have come across in the last year and the |
| 2:06.4 | book has been tremendously helpful to me to improve my writing and how I get my message across. So Matthew I am so glad to have you. |
| 2:14.8 | Welcome to Coaching for Leaders. Thank you Dave. Thank you for having me. But let me |
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