#145: How to “Recession Proof” Your Business
Business Made Simple Podcast
StoryBrand.ai
4.8 • 2K Ratings
🗓️ 22 April 2019
⏱️ 34 minutes
🧾️ Download transcript
Summary
Nobody wants to talk about it, but a potential recession is looming. And that’s a scary thought for most business leaders.
But what if it was possible to make a a few changes in your business now so that you would be ready to survive a recession? Or better yet — what if your business could actually THRIVE during a recession?
This week on the podcast, Don and J.J. lay out a plan for “recession proofing” your business. This could be the episode that keeps your business running at full speed while your competition is hitting the panic button. Don’t miss it!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recently I ran into Russ Climmy in Grand Rapids, Michigan. He's a photographer and runs a photography business. |
| 0:07.5 | He wanted to scale it up so he hired one of our Story Brands certified marketing guides and you won't believe what happened next. |
| 0:14.0 | After listening to the podcast for the past few years and then picking up the story brand book I actually went through and did all the exercises that are laid out chapter by chapter and then |
| 0:24.1 | took some time and actually hired a story-brand certified copywriter from the |
| 0:28.8 | Clarify Your Message.com site and that was a fantastic experience. Just wanted to let the world know that this |
| 0:34.8 | process works and over the past 12 months we've actually seen revenue grow 22% and |
| 0:41.6 | what's more amazing is if you actually go 24 months, we're actually up 54% in 24 months. |
| 0:48.0 | So just wanted to say many thanks to Donald Miller, the team at Story Brand, and if you're having doubts about whether this |
| 0:54.7 | process works for small business, know that it does. |
| 0:59.2 | If you're interested in hiring a Story Brand certified guide, just go to Clarify Your Message.com and start turning your business |
| 1:04.8 | around today. That's Clarify Your Message.com. |
| 1:08.3 | Thanks Russ and congrats on all your success. |
| 1:21.0 | Welcome to the Building and Story Brand podcast where we believe if you confuse you'll lose, noise is the enemy and creating a clear message is the best way to grow your business. |
| 1:25.0 | I'm your host Donald Miller. I'm joined by my co-host J.J. |
| 1:28.0 | Hey, Don. |
| 1:29.0 | J.J. Bad news. |
| 1:30.0 | Bad news followed by good news. |
| 1:34.0 | Okay. |
| 1:35.0 | A recession is coming. |
| 1:37.0 | Okay, so that's the bad news. |
| 1:39.0 | That's the bad news. |
| 1:40.0 | And the good news is it can actually benefit you. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.ai, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.ai and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.