You're listening to the online marketing made Easy Podcast episode number 145.

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

And now your host, Amy Porterfield.

Welcome back to another episode of the online marketing made Easy Podcast. I'm your host, Amy Porterfield.

And today we are talking about webinars. But we are starting at the very beginning with the topic and the title.

The crucial starting point that sends most people down what I like to call the entrepreneurial rabbit hole.

So choosing a webinar topic and deciding on a title is an important step of the webinar creation. But likely not for the reason you think it is.

See, the thing is, it's important to nail down your topic and title because it's the starting point. You really can't do everything you want to do to put together a webinar system.

If you don't know what the topic is going to be and you don't have a really solid title nail down, it's just where everything starts.

However, you don't have to have the most perfect title and you don't have to have the most perfect topic to make this work.

Now they've got to be good and that's why I've dedicated an entire episode to this.

But if you let's say miss the mark just a little, all the other stuff you do to create your system, like putting together a stellar webinar slide deck with your amazing content, following up with really good email copy, writing great email copy for your registration page and your confirmation page and doing some really good Facebook ads.

That's where it's really going to count.

However, again, like I said, you've got to start at the beginning and that's why the topic and title are so important.

Now, here's the deal. Since this is an area that most people will spend way too long actually working it out, I have a challenge for you.

Starting right now, right this second, I want you to allow yourself 72 hours to make these two decisions topic and title.

That's just three days and then you're moving on because like I said, I'd rather you spend way more time on that webinar slide deck content and all the other stuff that's going to make you have an amazing successful webinar system that you can do over and over and over again.

So although the topic and title are important to get you started, it actually is easier than you think. Well, easy enough if you have the how to behind it and that's what this episode is all about.

So I'm quickly going to walk you through what to do when you are choosing a topic, the things to think about, what to consider and just the overall how to.

And then I'm going to walk you through crafting a title based on your topic and then we'll get to the good stuff.

Once you have your topic and title, I want you to review 13 questions that I use for all my topics and all my titles to ensure that I've nailed it, that I really got it right.

Now listen up because this part's important because you'll likely be using those 13 questions later, I'm going to go over them now, but you're going to want to pull them out once you have your topic and title actually on a piece of paper thinking, okay, this is the way I'm going to go.

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