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Indie Hackers

#144 – Putting People First as a Founder with Vlad Magdalin of Webflow

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 24 January 2020

⏱️ 68 minutes

🧾️ Download transcript

Summary

Vlad Magdalin (@callmevlad) might just be the most principled founder I've had on the podcast. "When it came to making hard decisions, I've leaned more on my morality rather than my business sense. That's what I regret the least." Sticking to his heart has paid off. Not only has he built a company that's changing and improving lives by the millions, but he's also grown it to millions in revenue and 155 employees. In this episode Vlad and I talk about the ups and downs of raising money from investors, the impact of building something that empowers your customers to create, and the compounding benefits of focusing on people and relationships over profit and product.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/144-vlad-magdalin-of-webflow

Transcript

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0:00.0

What's up, everybody? This is Cortland from AndyHackers.com, and you're listening to the Andy Hackers podcast.

0:12.9

On this show, I talked to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes.

0:18.8

How did they get to where they are today? How do they make decisions, both of their companies and in their personal lives, and what exactly makes their businesses tick? And the goal here, as always, is so that the rest of us can learn from their examples and go on to build our own profitable internet businesses. Today, I am talking to Vlad Magdalene, the CEO of Webflow. Vlad, welcome to the show. Thank you. It's great to be here. It's great to have you. So can you tell us a little bit about what Webflow is and also how big the company is, how well it's doing? Because I think you've been able to build something pretty remarkable. Thanks. Yeah. Webflow is a kind of a new category. We call it a visual software development platform. It's a way to build

0:55.9

software. You can think of that as like websites and applications visually without writing code.

1:00.7

We started off as a website builder, almost like a web design and web publishing platform,

1:05.5

but are graduating more and more into more complicated types of software. We're at 155 people as of this morning, which has been

1:14.1

growing gradually over the last seven years, you know, started with just my brother and I, but doubling

1:18.9

our customer base pretty much every year have over close to 70,000 customers. Crazy. And, you know,

1:25.7

people are building some awesome things on it, have a great team all over the world, actually.

1:29.8

We're about 70% remote across 20 countries, 30 plus different states.

1:35.2

So I'm having fun doing that.

1:37.7

I think I remember reading like an article from years from a year and a half ago

1:40.9

where you were already making, I think, $10 million a year in revenue,

1:48.5

projecting to more than double that. Is there a point to which you look at yourself in the mirror and you're like, I've made it? You know, I've done it. I mean, that definitely hasn't happened yet.

1:52.9

And I absolutely don't look at revenue as that metric. It's sort of like, you know, a nice, like, lagging

2:00.1

indicator. But honestly, that's

2:02.9

just helpful in helping us reach our full mission, which is to empower a lot more people to build

2:07.7

software. Right now, it's a tiny percentage of the world that's able to build software, like people

2:11.5

who know how to code. So it feels like we're maybe 5% there. You know, people are just starting

2:16.8

to see the potential of this. So it definitely doesn't feel like we've made it yet. Although I could say maybe seven years ago when we were first starting out, kind of felt that certain points that we made it, you know, just by like surviving. Yeah. You know, being able to like be ramen profitable and, you know, not worrying about running out of money that sort of felt like a milestone in making it.

2:37.5

But right now it feels like we still have a lot more to do.

2:40.3

Well, we've got a lot to talk about.

...

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