This is Bruce McDuffie, author of The New Way to Market for Manufacturing, Innovation that Grows Your Business,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Perdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better market.

My goal for this podcast is to help you discover new ideas about what's actually working

in modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable in this episode's show notes at

marketingbook podcast.com, which is also where you can sign up for the marketing book

podcast newsletter so you never miss an episode. And marketing book podcast

dot com is also where you can send me a message with any

comments suggestions or recommendations for the show I love hearing from

listeners like you from around the world. I'm also on Twitter.

My Twitter handle is Marketing Book

or connect with me on LinkedIn.

My name again is Douglas Burdett.

I respond to every single message I get from listeners

so please introduce yourself.

And now a word from our sponsor, which is where I work.

It's a business-to-business marketing agency called Artillery.

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