4.6 • 683 Ratings
🗓️ 8 June 2019
⏱️ 19 minutes
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Anda Gansca is the CEO and Co-Founder of Knotch, the leading, independent provider of real-time intelligence for marketers. Founded in 2013, Knotch has been recognized as one of the most innovative marketing technologies in the world, as it seeks to change the way global brands engage and understand their audiences. Amongst Knotch's clients are GE, JP Morgan Chase, Unilever, Prudential and HPE. A regular thought leadership contributor to the trade media and industry at-large, Anda has been named to both Forbes’ and Inc.’s annual 30-Under-30 lists, AdWeek's Young Influential List and AdWeek's Top 100 Creatives, to name a few.
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0:00.0 | If you guys love the podcast, you want to get the audible version of my new book, |
0:05.6 | How to Be a Capitalist Without Any Capital at Capitalistbook.com. |
0:10.4 | A user named just Jay on Amazon said this in a review, a four-hour workweek for 2019. |
0:16.9 | He goes on to say, I bought this book because I read somewhere that it was like a four-hour work |
0:20.5 | week of 2019 and it absolutely delivered. |
0:23.1 | The book delivered on both big ideas and has specific actionable templates, including unredacted and minimally redacted emails. |
0:30.2 | This book is not chalk full of self-promotion or useless platitudes, but has broken down into four key rules explained in solid detail and with specific and often amusing |
0:38.3 | anecdotes. Reading this really got my wheels and my head turning of how to be resourceful, |
0:42.7 | which many say is the ultimate trait of a successful entrepreneur. My favorite of the four |
0:47.1 | rules is blank. You have to go read the review to find out. But guys, thanks for supporting me |
0:51.4 | on the podcast. I hope you go grab the book on Audible today at Capitalistbook.com. |
0:57.8 | Notch again launched in 2014, now doing about $6 million bucks in terms of run rate. |
1:02.0 | That's 3x year over a year, August 2017, doing only about $2 million. |
1:05.1 | So healthy growth, $14 million raised, 20 enterprise customers that pay caught on average 300 grand |
1:10.4 | first year ACV they haven't |
1:12.4 | churned anything so net revenue retention annually is about 140% which is great just really working |
1:18.5 | out cack to lTV stuff they assume lTV is called three four million bucks assuming a 10% |
1:22.5 | churn rate even though they don't have any churn which means they can spend call it 50 60 grand |
1:26.0 | something like that on cack lots room to play there as they look at growing their sales team. |
1:29.6 | 30 people right now based between New York City and other remote location. |
1:33.8 | Again, transparently, collect, own, and action the data from your digital content marketing |
1:38.6 | for enterprise brands. |
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