140. Start with a story, cook up success, w/Chef Marcus Samuelsson

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 16 January 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers.

Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them.

Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef.

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Transcript

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0:00.0	Hi there it's Tucker Lagersky, a staff writer at Masters of Scale.
0:04.0	Before we get into today's episode, we're sharing another valuable resource for expanding
0:08.4	your impact as an entrepreneur.
0:10.3	The Masters of Scale newsletter is a weekly collection of the most meaningful
0:14.4	themes and learnings from Masters of Scales Pantheon of iconic leaders and
0:18.6	it's the perfect addition to your entrepreneurial toolkit. Each week you'll get insights and stories from
0:23.9	entrepreneurs like Airbnb's Brian Chesky, former CEO of Burberry and Apple
0:29.4	SVP Angela Arrens, HubSpot co-founder Darmes Shah, and so much more.
0:35.0	So take a moment right now and head to Masters of Scale.com slash newsletter to subscribe.
0:41.3	Now on to the show. What of the show?
0:44.0	What of the dishes that is so dear to me,
0:50.0	it's something that I've loved growing up
0:52.0	is a dish called Saibaji a spinach and
0:55.2	lentil stew that has 10 other vegetables that have been pureed and delicately
1:00.6	weaved into the stew.
1:02.8	So you get this complex amalgam of flavours.
1:07.1	That's Jay Punjabi.
1:09.1	He's a co-founder and head of television at Wait What,
1:11.8	the company that produces, masters the scale.
1:15.3	The dish he's talking about sounds delicious, but for him, there's a deeper meaning to
1:19.9	it than simple comfort food. When my father was just eight years old,
1:27.0	he was in a refugee camp in Bombay
	...

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