You're listening to the Why That Work podcast presented by storybrand.a.I.

If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place.

Every week we unpack why something worked, then give you actionable insights that you can use in your own life.

Now let's dive in with your hosts,

Donald Miller and Kyle Reed. Actually, it's podcast producer Bobby Richards, and I am excited

to be back with you. Now, today's episode of the podcast is a little bit different. We're

going to be doing a recap. We're pulling together some incredibly valuable insights from past

conversations with Don and Kyle.

Now, if you're listening to this show in real time, Q1 is in the rear of your mirror, and we're

heading into Q2. We're passing that first checkpoint of the year. The ball is rolling. We've got momentum.

But with that momentum, it's easy to overcomplicate things without even realizing it.

That's why in this show, we're going to be revisiting some key moments where we talked about the power of keeping it simple.

Because when you keep things clear and focused, your business grows faster and your message lands stronger.

Now, in our first clip today from episode one, Don and Kyle dig into how frameworks create

clarity and remove decision fatigue. Whether you realize it or not, every great system, every

great story, every great business strategy follows a structure. It follows a framework. Listen in

as the guys break down why that matters. You know, I went from using frameworks,

discovering frameworks, being indoctrinated in frameworks, using them to write better, and then

ultimately creating one. And, you know, I never even knew it. But frameworks have really

guided my entire life and benefited me.

Yeah, that clicked for me.

I was talking to a friend not too long ago.

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