14) Scaling Your Positive Impact via Collaborating and Building Trust with Ecosia's Head of PR

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9 • 661 Ratings

🗓️ 2 June 2018

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why has the palm oil industry become so destructive in Southeast Asia? When we're up against such colossal environmental issues, how can we scale up our positive impacts to be able to address them more effectively and powerfully? Here, the Head of PR of Ecosia (a search engine that uses its ad revenues to supporting tree planting projects around the world), Jacey Bingler, shares her wisdom with you.

HIGHLIGHTS:

[3:55] Motivations for Ecosia to focus on tree planting projects.

[6:45] Jacey's eerie memory at a palm oil tree plantation and why these plants have become so destructive in southeast Asia.

[7:40] Jacey: "As long as there are no palm oil plantations, the government isn't necessarily interested in building proper roads."

[10:10] Ecosia's biggest challenge reaching more potential users and what's worked for them.

[15:00] How Ecosia builds trust and loyalty among its users to support its exponential growth.

[18:40] Kaméa: "What do you think the world needs to accelerate towards a greener world?"

Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

Transcript

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0:00.0	Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.
0:11.7	As we move deeper into 2025, first of all, I'm so excited to share the many conversations we already have in the pipeline for you this season.
0:20.5	So definitely stay tuned
0:22.2	and make sure you're subscribed to my Substack newsletter, which you can find at camilla.substack.com.
0:29.9	And I also just want to share that our call for your direct support continues as well, because
0:34.7	independent media is more important than ever, and every contribution,
0:39.4	no matter how small or large, really helps us out so much. So if you haven't already, we invite
0:45.0	you to join our Patreon or Substack membership or contribute a gift of any amount at
0:50.5	greendreamer.com slash support. If you need a planner for the new year,
0:55.5	you can also check out our fundraising green dreamer planners at greendreamer.com
1:00.5	slash shop.
1:01.8	Thank you so, so much for whatever forms of support you're able to share with us.
1:06.9	For now, enjoy the show.
1:09.8	As soon as you have species that aren't necessarily adapted to the environment, because palm
1:16.2	trees that produce oil, they're endemic to African countries and not Southeast Asia.
1:22.1	As soon as you have a situation like that, you need a lot of, like I said, fertilizers, pesticides,
1:26.9	etc. And you have to grow them in monocultures to keep them alive.
1:29.8	And that's what creates many, many issues.
1:34.0	Why has the palm oil industry become so destructive in Southeast Asia?
1:39.0	When we're up against such massive environmental issues,
1:42.1	how can we scale up our positive impacts to be able to address
1:45.9	them more effectively and powerfully? That's just the tip of the iceberg of what you'll hear
	...

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