On today’s show, Mary Henderson, the founder of Lights Camera Action show shares with us her distilled wisdom on personal branding, building authority, and authenticity. As one of the most sought-after personal branding experts, Mary helps commercialize a brand into a monetizable online business. She is extremely picky about whom she works with and on today’s show, she reveals the seven qualification questions that she asks a client before signing them on. Growing up, Mary was keen to pursue a professional singing career. However, her parents forced her to take a more “conventional path”. Fortunately for her, she rediscovered her life’s purpose when she was in her mid-thirties. Mary’s discovery journey was not an easy one; she sold her business and took a year-long sabbatical. Fortunately for her, she found three well-meaning mentors who helped her along the way. She discovered how she could use her three superpowers to help true experts leverage the internet to monetize their business. We live in a world where everyone is a self-proclaimed “expert”. Creating a false halo has never been easier as there are many businesses that are operating solely in the online space. So, how can you cut through the noise and separate out the posers from the genuine experts? Mary also encourages listeners to indulge in introspection so that they can discover their big why. Confronting your authentic self is painful. But you will learn how doing so will allow you to get into an effortless and natural flow state. What You Will Learn In This Show Consistency and congruence Establishing your authority Creating your influential circle And so much more… Resources Mary Henderson’s Website Facebook Instagram Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices