Today I'm seeking wisdom.

We're going to talk about one of the biggest mistakes I see product teams make every day.

And that's trying to invent when they should be innovating.

All right. So we're going to talk about Innovate versus Invent.

I don't know what we'll actually title us, but that's what we're going to talk about right now.

Why is it such a big mistake?

Like if I'm going to build a product, right, I don't want to build something that like everybody else already has. I want to build the first thing. Like, I don't want to build something just like you have. Wrong. Why? Yeah, that's the wrong. I think that's exactly what everyone thinks. This is my idea. This is the first thing. First thing ever. I've discovered this thing, and it's nonsense. You haven't discovered anything most likely.

I think we all, this is such an important thing.

I talk to so many CEOs and founders and of technology companies who struggle with this,

about this idea, and we've struggled with it in the past, this idea of wanting to reinvent things versus just innovating on top of existing patterns and on things that already exist in the world today.

So one of the best examples of this, you shared this here internally, which is like this

idea of building a chair.

Here's how a craftsman would build a chair, right?

They'd look at like common chairs.

They would look at like the way that, you know, chairs in offices look versus chairs at your home.

And then they would like just, you know, take out the stuff they don't like, add in the

stuff they do like, and boom, you have a new chair.

And that's innovation versus invention.

But that's exactly the opposite of how most people build things, right?

Especially in technology.

If you gave a developer say, hey, build a chair, you wouldn't get something that looks like this chair.

No.

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