Have you ever wondered what a sandwich sounds like?

Not much to it, is there?

Unless, of course, it's a Walker's sandwich.

Mmm, that is good.

Now that's what Asani should sound like.

Go all crisp in with walkers.

Delicious.

Hi there, I'm Jason Gatz, and you're listening to Think Again, a Big Think podcast.

I want to give special thanks to audible.com for supporting today's show.

To get a free audiobook of your choice, including How to Rob a Bank, the new Freakonomics book,

co-written by today's guest, Stephen Dubner, and to do your part in

supporting our show, too, just go to audible.com forward slash big think.

Big think shares bright ideas from the world's most creative thinkers and doers. Since 2008,

we've shared over 10,000 of them. For Think Again, our producers scour these archives and surprise me

and my guests with unexpected ideas that spark unscripted conversations. Today, my sometimes

co-host, Eric Sanders and I are joined by Stephen Dubner, one half of the world-famous Freakonomics duo

and co-author of the new book, How to Rob a Bank. Thanks for coming on the show,

Stephen. Sure, my pleasure. Okay, so here's how this works. Each week, Big Things producers

unearth a clip from our interview archives and totally surprise us with it. We have no idea

who the expert is that's going to be talking or what they're going to be talking about. It could be about anything. The molecular structure of egg salad. Are you okay with that, Stephen?

I love egg salad, so yes. Okay, so Jonathan, what do you have for us today? For this week's clip,

we have film producer and writer Jonathan Taplin. I'm pretty sure you guys will have plenty to talk

...