#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 8 May 2018
⏱️ 77 minutes
🧾️ Download transcript
Summary
Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends.
In this episode, Ashley sits down with Amanda Kimes & Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keep a traditionally "behind the times" genre of fashion on the cutting edge. From Facebook Ad Strategies to working with influencers.
Here how this company became an overnight success, 10 years in the making.
For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Get ready for episode number 14 with two of my favorite girl bosses from Kimes Ranch. |
| 0:05.0 | Meet Amanda Kimes and Lindsay Perrotin. |
| 0:11.8 | Let's talk about your business, strategy, and the juicy details of what actually works. |
| 0:16.5 | From mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:21.7 | How do we scale your company |
| 0:23.1 | and do it with the balance and the happiness |
| 0:25.2 | that we all seek? |
| 0:26.4 | Let's hear from those insiders, experts, and strategists |
| 0:29.2 | that actually make it happen. |
| 0:30.5 | I'm your host, Ashley Alderson from the boutique hub |
| 0:33.2 | and I can't wait to chat. |
| 0:50.7 | Have you ever felt like all of a sudden out of seemingly nowhere, a brand pops up and has massive popularity and brings new life to the market? |
| 0:53.5 | You feel like you're watching this overnight |
| 0:56.0 | success story happen and unfold before your eyes. Now, it's extremely rare to see or experience, |
| 1:02.0 | but when you do, it's pretty hard not to buy into that excitement yourself, right? So how do these |
| 1:08.1 | brands do it? The marketing, the manufacturing, the growth, the scale, the team, what does it take to build a brand that breaks into a competitive market and takes off like wildfire? |
| 1:20.0 | Well, behind every seemingly overnight success story, there is a story 10 plus years in the making. |
| 1:29.4 | What you don't always see is what happens in the business behind the scenes. You and I both know it's the late nights, the founder |
| 1:34.6 | struggles, the products that flocked, the fears that had to be overcome in order for that business |
| 1:39.6 | to finally take shape and find its place in the market. Now, those overnight success stories, |
| 1:46.6 | 10 years in the making, they're the ones that actually last. You know why? Because it's the |
| 1:52.7 | companies that understand that most times in business, it's not the first product that you take |
... |
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