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What we all are trying to accomplish, one way or another, we want to reach people with our work.

We want to reach the right people with our work. We've got something that we want to sell or promote.

You know, whatever it is. We're trying to create this product or service because we want to make extra money.

The extra money may be connected to a greater goal, such as getting out of debt or saving for our future.

Or just diversifying our income so that we're not dependent on a job or employer.

So that's what pretty much everyone who listens to Sadist School, anybody in my network, kind of wants to do one way or another.

Because there is no single best way to reach people, like reach the right people with our work, most of us tend to flounder a bit.

We tend to trial out different things. We might look for miracle cures, perhaps.

Like if a publicist or a company promises to open the right doors and magically get us on the today's show, or the TED stage, or whatever the platform of our dreams is.

So this brings me to today's question. And by the way, welcome to Sadist School. My name is Chris Killebo, your host.

And today's caller is trying to build her brand as a lifestyle coach.

Should she hire a publicist to book her as a guest on podcasts?

Well, guess what? I have a clear answer to this. And not to like foreshadow the whole answer, but since it's not a favorable one, I also have a suggestion.

If I ever say that something's not a good idea, I try to come up with an alternative suggestion as well.

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