One of the things I try to illustrate throughout the narrative arc of this podcast is the power of small communities.

The power of small communities or pockets of people who have the same interest, there can be so much value there,

and so many opportunities to create a product or a service or some kind of branded content.

In fact, that's what we're going to talk about here today.

For example, let's consider someone who wants to create some sort of brand in one of these communities.

And this person says, okay, I'm into cars.

Well, it's like that's pretty broad.

A couple of months ago, we had a question from a listener in Europe who has a podcast all about preesses.

It was like, that's much better. That's great.

Not just about cars in general, but owners of preesses so much more specific.

Or take today's story, which we're going to talk about. Isn't it convenient? There's a segue.

When a mechanical engineer and four by four fanatic tries to save money on his Jeep upgrades,

he wrangles with local vendors for free parts and winches himself to a new source of income.

There are around a million jeeps sold in the US every year, which means there are several million Jeep owners across the country.

Of course, they're worldwide as well.

These Jeep owners make up a fanatical market of people who love their cars and often spend large amounts of money modifying

and upgrading them. I learned a bit about that while working on the story myself.

I hope you learned something as well. It's called off-road enthusiast wanders into profit.

I'm going to bring it to you after this short message from our sponsor.

Meet Sarah. Hi there.

Sarah's pranked her car miles from home.

And she's not sure if her insurance covers getting back.

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