137. Grace Atwood, Creator of The Stripe

Ali on the Run Show

Ali Feller

Fitness, Sports, Running, Health & Fitness

4.9 • 4.2K Ratings

🗓️ 1 May 2019

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"I was like, really?! I just launched a podcast, I have a live show coming up, I grew my blog, I'm killing myself to kill it in my career — and you're going to congratulate me on this? On being out at a bar with a cute guy? Do not congratulate me for having a boyfriend!"

Grace Atwood is the creator of the wildly popular blog The Stripe and the co-host of the Bad on Paper podcast. With more than 110,000 followers on Instagram, it's safe to say Grace, who is also a multiple-time marathoner, has made it as a successful full-time blogger and influencer — but that was never the goal or the plan, and when she first dove head-first into full-time blogging, Grace was embarrassed to own the title. But now, not only does she own it, she's also vocal about the hard work that goes into this lifestyle. (Turns out, it's not all glamorous photo shoots and exotic press trips.) On this episode, Grace talks about shifting her career from marketing at P&G to late nights at BaubleBar to a Gossip Girl-inspired DIY site that eventually became a six-figure business. She talks about learning the business side of blogging, about what takes up most of her time (hint: "Where's that from?"), and about everything you ever wanted to know about the lives of your favorite Instagrammers and bloggers. She keeps it real, light, and hilarious.

Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! CLICK HERE for $50 off your wireless headphone endurance bundle!

What you'll get on this episode:

Was going into business for herself always Grace's vision? (2:45)
The road to becoming a full-time blogger (8:00)
How Grace grew her site and her brand, and how she learned the business side of blogging (18:00)
What a day in the life of an influencer is actually like (25:00)
Grace on dating, marriage, and whether or not she wants kids — and how her readers have reacted to her personal opinions (36:00)
The very lucrative offer Grace recently turned down (44:40)
On podcasting, confidence, and body positivity (50:00)
Grace the runner! (58:00)

What we mention on this episode:

A Day in Her Life series on The Stripe

Girls Gotta Eat

Team in Training

167 Raw

The Correct Order to Apply Your Skincare Products via The Stripe

The Devil in the White City

The Idea of You

Follow Grace:

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Transcript

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0:00.0	This episode of The Alley on the Run Show is brought to you by Aftershocks.
0:08.4	Welcome to The Alley on the Run Show.
0:10.4	I'm Allie Feler and I'm your host.
0:12.5	I'm a freelance writer and editor, a runner, a new mom to six-month-old Annie and a seasoned
0:18.8	dog mom to three-year-old Ellie. Every week on The Alley on the Run Show, I talk with inspiring
0:24.8	people who lead interesting lives on The Run and Beyond. And while running is what brings us
0:30.4	all together, on these episodes, I'm looking for more. So join me right here every Thursday to
0:36.3	learn about the decisions people have made to get where they are today, the good ones and the bad ones,
0:41.4	and how getting sweaty has factored in. My guest today is Grace Atwood. If you're one of her
0:47.0	100,000 Instagram followers, you're well versed in what makes Grace so great in a crowded world
0:53.2	of influencers. Grace is the blogger behind the wildly successful blogger, Stryte. She's the co-host
0:59.5	of the Bad on Paper Podcast, which is about to go on a live show tour. And she's a lover of fashion,
1:05.2	beauty products, reading, and her cat. She leads with integrity. She's super honest and she's tons of fun.
1:12.0	So let's go have tons of fun. Here's Grace Atwood.
1:23.8	Alright, Grace Atwood, welcome to The Alley on The Run Show. I'm so excited to sit with you today.
1:28.4	I'm so excited. Thank you for having me. It's great to meet in real life. I followed you for
1:32.9	quite some time. Now we get to be real life friends. Yes, I love that. Yeah, that's what this is.
1:37.2	I'm gonna for the next hour. Just try to convince you to be my friend is how this is going to work.
1:40.7	That's what we always say with our guests on my podcast. I'm like, I'm really just in here to make
1:44.3	new friends. Exactly. It's a selfish endeavor. So give everyone the brief intro. Who you are,
1:49.6	where you're from, what you do. Okay, so I'm originally from Cape Cod, Massachusetts. I run a
1:55.6	lifestyle site called the Stripe.com. I'm also one of the co hosts of the podcast, Bad On Paper.
	...

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