#136: The 4 Core Principles to Mastering Persuasion Authentically w. Best Selling Author of The Soulful Art of Persuasion Jason Harris
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Mimi Bouchard
4.4 • 953 Ratings
🗓️ 27 November 2019
⏱️ 28 minutes
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Summary
Learning how to be an authentically persuasive person is an incredible skill that will bring you so much more success + happiness in your life! Persuasion master Jason Harris joins me on the show today to discuss his new book, The Soulful Art of Persuasion, and his top 4 core principles of how to persuade in a genuine way.
The MIMIBEE Podcast is a bi-weekly show hosted by Mimi Bouchard. It features segments on motivation and success, transformation stories, health and fitness, love and relationships, and interviews with professionals in their fields. The host Mimi is a self-proclaimed Transformation Specialist. She has undergone the most incredible transformation herself - she went from being very insecure, financially stressed, depressed, lost in life... to absolutely owning her craft and stepping in to her power. Mimi has drastically revolutionized her career, body, relationships, and her mindset. Every episode is incredibly inspiring and highly motivational. If you're looking to upgrade your life in any way, you're in the right place!
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Transcript
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| 0:00.0 | You are listening to the MimiB podcast, a lifestyle podcast that is designed to help you |
| 0:06.6 | transform your life and become the best version of yourself possible. |
| 0:11.0 | On this podcast we talk about health, personal growth, career, and pretty much everything else it takes to become the best you there is. |
| 0:19.0 | I'm your host Mimi Bouchard. I own the online magazine Mimi B and I create courses on how you can upgrade your life to the next level. |
| 0:28.0 | Every single one of us has the ability to produce extraordinary results in our lives and this |
| 0:34.3 | podcast is going to help you get there. |
| 0:36.0 | Hey guys today I am here with Jason Harris. He is the CEO and co-founder of Mechanism, an award-winning creative agency. |
| 0:50.2 | And he is also the best-selling author of the Soulful Art of Persuasion, which I just read and it is really incredible. |
| 0:58.0 | So I reached out to him and I'm so happy that he's on the podcast today. |
| 1:02.0 | Welcome, Jason. Thanks for having me, psyched to be here. |
| 1:06.0 | Thank you so much. I'm so excited to have you on as well. So before we get into the |
| 1:10.4 | juicy stuff, all of the amazing principles you talk about in your book. |
| 1:14.1 | I want to hear about your story. I want to hear about what initially sparked your |
| 1:18.2 | passion in advertising and selling and and what really drove you to create your own agency that is so successful now and just |
| 1:27.5 | kind of you know how you did it all and where you came from. |
| 1:30.3 | Yeah sure so I started when I was a kid growing up in Virginia. My parents were |
| 1:39.7 | teachers. They were really intellectuals. They read a ton. I was much more sort of a wild child |
| 1:47.2 | trying to figure out what I wanted to do and and oddly which is not most people's experiences when I was about 12 or 13 I had watched a lot of TV I was kind of a TV junkie and I loved watching and picking apart those |
| 2:07.2 | little interstitial between the shows which are the commercials and I just kind of thought as a kid that would be like a very fun career because somebody is selling these products and services but they have to come up with the ideas and put it out there and that seems like a business |
| 2:25.6 | job but a fun business job so I knew pretty early on that I wanted to go into advertising and |
| 2:31.3 | so I always say that the Kool-Aid man drove me into |
| 2:34.7 | advertising because I'd watch you know those Kool-Aid ads where he like bust through the |
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